Article Marketing – what’s all the fuss about?

freelance writing Marketing writing for websites Writing Tips

It seems that everywhere I look, everyone’s talking about article marketing and how it’s a powerful way to grow your business.  I found out more at a recent MCEI workshop and decided to join the article marketing bandwagon.  But what is all the fuss about?

In a nutshell, article marketing is a way of getting free publicity for your business.  You write the content – 400-600 words seems to be the norm, which provides useful information on anything from dog training to personal grooming products, insert your business details in the bio at the end of the article, also known as the author resource box, submit it to an article directory like and hey presto, instant promotion at no cost. 

Good writers can knock off articles in no time.  But for those of you who don’t find writing easy, it’s much quicker and cheaper in terms of your time, to find someone who can write the articles for you – Purple Chameleon is well placed to do this.

Of course there’s no point having a really great article if it’s not keyword optimised.  One of the great benefits of article marketing is it increases traffic to your website but only if you include keywords in your content.  Just be careful not to over-pepper the content with keywords so that it looks unnatural – spread links within the content so that it looks natural to search engines.  Also remember to make the content unique – alot of article directories are full of duplicate content which means that search engines place less value on the content in these sites, and hence the articles contained within them.  Try and get links from related sites to your site – called “on-topic” links.  For example, a link to a pet grooming site from a supplier of pet hair care products is more relevant than from a stationery wholesaler site.  And try and get as many links as possible to your site – search engines like Google sees these as valuable links and will rank you higher.

To sum up article marketing:-

  • restrict content of your articles to 400-600 words.  Find someone to write content for you if necessary
  • make your article unique
  • use lots of keywords and insert your business details, including website address, in the author box
  • get links from related sites to your site
  • try and get as many links as possible!

I hope you found this blog post useful.  Please email me if you need further information on article marketing.

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