What distinguishes public relations from marketing?
Public relations differs from marketing in many ways, although their functions often overlap mainly because both deal with an organisation’s relationships and use similar communication tools to reach the public. Both have the ultimate purpose of assuring an organisation’s success and economic survival, but each approach this task from slightly different perspectives.
Public relations is concerned [...]
Discover the difference between public relations and advertising
I’m writing about this topic today because I believe there is some confusion in the world of small business about public relations and advertising.
Many times I’ve read on forums how a small business believes that sending a press release to the media is a great way to promote their product or service to a target [...]
How to showcase your business
Last night I went to an interesting event organised by the great team at MCEI. The guest speaker was Joe Dorfman from Tradeshow Coach who talked about how businesses can get the best possible results from conferences and expos. If you put the right strategies in place, customers will come to you rather you having [...]
Mobile ad campaigns - will they kill the web?
I recently read two interesting articles discussing the increasing use of mobile phone technology as an advertising medium. This raised the question: will mobile ad campaigns kill the web?
More Australians carry a 3G mobile device (myself included) than own a fixed broadband connection at home. And with roughly nine million Australians owning a 3G (mobile broadband) phone, they’re increasingly likely [...]
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services for small to medium sized businesses.