Are your social media marketing campaigns bringing in sales?
This is the question posed at the beginning of an interesting article posted on the Social Media Examiner website, a new information source I recently discovered.
According to a recent Social Media survey conducted by R2Integrated, if you answered “yes” to the above question, you’re part of a very small group.
Although many marketers recognise the value and potential of [...]
How good are your writing and numeracy skills?
A recent report published by the Australian Industry Group (AI Group) revealed that more than 75% of employers say their business suffers because of workers’ poor writing and numeracy skills.
I came across this interesting yet alarming statistic on a news item on the optus zoo website. You can read the article here. According to the report, [...]
The importance of branding in your marketing communications
This week, Bree Cleal of Imageffect shares with us some useful branding tips and demonstrates how important branding is in all aspects of your business, including marketing communications.
Some of you may not be sure what the word “branding” really means. It involves every component of your business and is tied in with a customers ‘perception’ of your [...]
What distinguishes public relations from marketing?
Public relations differs from marketing in many ways, although their functions often overlap mainly because both deal with an organisation’s relationships and use similar communication tools to reach the public. Both have the ultimate purpose of assuring an organisation’s success and economic survival, but each approach this task from slightly different perspectives.
Public relations is concerned [...]
Teaching the facebook generation
Earlier this month, I read an interesting article from Business Week. It was written by a college professor in the US and discussed the impact that changes in technology have had on marketing and PR students and how, in addition to knowing the 4 P’s of marketing (Product, Price, Place Promotion), they also need to demonstrate technical [...]
How to showcase your business
Last night I went to an interesting event organised by the great team at MCEI. The guest speaker was Joe Dorfman from Tradeshow Coach who talked about how businesses can get the best possible results from conferences and expos. If you put the right strategies in place, customers will come to you rather you having [...]
Article Marketing - what’s all the fuss about?
It seems that everywhere I look, everyone’s talking about article marketing and how it’s a powerful way to grow your business. I found out more at a recent MCEI workshop and decided to join the article marketing bandwagon. But what is all the fuss about?
In a nutshell, article marketing is a way of getting free publicity for [...]
Mobile ad campaigns - will they kill the web?
I recently read two interesting articles discussing the increasing use of mobile phone technology as an advertising medium. This raised the question: will mobile ad campaigns kill the web?
More Australians carry a 3G mobile device (myself included) than own a fixed broadband connection at home. And with roughly nine million Australians owning a 3G (mobile broadband) phone, they’re increasingly likely [...]
Social Media Websites - increasing the power of advertising
Blogging, twittering, YouTubing…they’re all different types of social media, but what do they all do and which offer the greatest benefits to promoting your business?
I came across a useful article recently on the flying solo website by Tristan Boyd of Boyd Design about social media websites. It explains in laypersons terms what each type of [...]
Marketing Communications Budgets - making a little go a long way
As the end of the 2008-09 financial year approaches, marketing spend is being scrutinized and justifications made on what the marcoms budget should be for the next financial year.
Badminton Australia (BA) is about to go through its budget process and is facing some tough decisions on how much it should spend on communications activity. As a not-for-profit organisation, BA is reliant [...]
Junk Mail - open it or throw it away?…
There was an envelope in my postbox yesterday stamped “Water Restrictions” in bold red letters. That’s all there was on it. It wasn’t addressed to me and there was no return address anywhere on the envelope. Normally this type of junk mail goes straight in the recycling bin but I felt compelled to open it and discovered it [...]
Welcome to the purple chameleon blog!
Keep checking my blog to discover hints and tips that will improve your marketing communication skills. I will regularly focus on a new topic to help you produce clear, precise and relevant marketing communication material. I’ll also spend time reviewing Public Relations and provide tips on making it work for your business. Be sure to check in next week when I [...]
Purple Chameleon Communications provides a range of marketing communication
services for small to medium sized businesses.