<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Purple Chameleon Communications Blog</title>
	<atom:link href="http://www.purplechameleon.com.au/blog/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://www.purplechameleon.com.au/blog</link>
	<description>creating successful marketing communication campaigns</description>
	<lastBuildDate>Thu, 17 May 2012 05:08:38 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Boost your SEO &#8211; add a footer to your website</title>
		<link>http://www.purplechameleon.com.au/blog/?p=518</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=518#comments</comments>
		<pubDate>Thu, 17 May 2012 05:05:47 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[writing for websites]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=518</guid>
		<description><![CDATA[Have you considered putting a footer at the bottom of your website? The footer is an important piece of real estate which many website owners don&#8217;t take advantage of. Instead they use it as space to dump all the boring stuff, you know, the disclaimer, copyright info, who designed the site, who wrote the copy, etc, etc. There are [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&#038;p=518</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to avoid a slap from Google with good SEO copywriting</title>
		<link>http://www.purplechameleon.com.au/blog/?p=498</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=498#comments</comments>
		<pubDate>Tue, 08 May 2012 04:44:23 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[writing for websites]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=498</guid>
		<description><![CDATA[Google&#8217;s latest algorithm update, codenamed &#8220;The Penguin&#8221;, has resulted in a number of websites getting a slap from Google in an attempt to outlaw web spam (for those of you unfamiliar with the word &#8220;algorithm&#8221;, it&#8217;s a kind of formula Google uses to obtain the best results for a search. Google changes their algorithms at whim just [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&#038;p=498</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top tips on how to &#8220;write like you talk&#8221;</title>
		<link>http://www.purplechameleon.com.au/blog/?p=491</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=491#comments</comments>
		<pubDate>Thu, 03 May 2012 01:54:01 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Writing Tips]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=491</guid>
		<description><![CDATA[A professional copywriter not only needs to write accurate, engaging, benefit driven copy that stimulates action, it needs to capture the style and tone suitable for the target audience.  Dull, boring, repetitive over descriptive content will turn people off. Professional copywriting needs to rise and shine, jump off the page and capture your reader’s attention. [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&#038;p=491</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are your words working for your business?</title>
		<link>http://www.purplechameleon.com.au/blog/?p=483</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=483#comments</comments>
		<pubDate>Tue, 17 Apr 2012 04:52:22 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=483</guid>
		<description><![CDATA[By following some simple steps when crafting your copy, you’ll be on your way to getting the success you want in your marketing communications. Have a look at your last piece of writing and check if it follows these simple writing guidelines. It doesn’t matter if you’re writing for your website, a brochure or an [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&#038;p=483</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seven steps to successful SEO copywriting</title>
		<link>http://www.purplechameleon.com.au/blog/?p=469</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=469#comments</comments>
		<pubDate>Mon, 26 Mar 2012 02:33:22 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[writing for websites]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=469</guid>
		<description><![CDATA[Last week I finished writing copy for a new website. So this week I thought it timely to share with you the process I followed to maximise the website&#8217;s chances of being found by search engines. The process has been written in 7 easy to follow steps.  It can work for any website where you are looking to increase [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&#038;p=469</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When to use capital letters in your writing</title>
		<link>http://www.purplechameleon.com.au/blog/?p=446</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=446#comments</comments>
		<pubDate>Tue, 25 Oct 2011 01:04:55 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing Tips]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=446</guid>
		<description><![CDATA[This blog post has been inspired by a website I looked at recently where whoever wrote the content Overused Capital Letters Big Time. Perhaps this was for emphasis or maybe the person wasn&#8217;t aware of what they were doing and assumed what they were writing was correct.  The following example illustrates my point: &#8216;We have [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&#038;p=446</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to use colons correctly within sentences</title>
		<link>http://www.purplechameleon.com.au/blog/?p=436</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=436#comments</comments>
		<pubDate>Mon, 05 Sep 2011 04:43:39 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=436</guid>
		<description><![CDATA[Colons and semicolons together with the comma, are three punctuation marks used within sentences to bring varying levels of emphasis or to signify degrees of correctness. In this post, we introduce the colon and describe how to use it correctly in your writing.  In general, the colon is a marker of relationship and sequence. It [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&#038;p=436</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do you have catastrophes with apostrophes? Tips on how to use them correctly in your writing</title>
		<link>http://www.purplechameleon.com.au/blog/?p=431</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=431#comments</comments>
		<pubDate>Mon, 15 Aug 2011 04:51:45 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=431</guid>
		<description><![CDATA[The apostrophe is generally used to show the omission of a letter, for example, haven&#8217;t, shouldn&#8217;t, can&#8217;t. It is also used to show when singular common nouns are possessive where the apostrophe separates the base word from the ending; this is the apostrophe&#8217;s most straightforward use and is known as the apostrophe s. The apostrophe [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&#038;p=431</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When to use commas in your writing</title>
		<link>http://www.purplechameleon.com.au/blog/?p=422</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=422#comments</comments>
		<pubDate>Fri, 05 Aug 2011 03:36:42 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=422</guid>
		<description><![CDATA[The comma is a punctuation mark and indicates the smallest break in the continuity of a sentence.  Despite this apparently modest role, it can enhance clarity in a number of important ways, with one of its prime roles to eliminate ambiguity. Although some general principles apply, there are a number of situations where the use [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&#038;p=422</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to use exclamation marks in your writing</title>
		<link>http://www.purplechameleon.com.au/blog/?p=416</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=416#comments</comments>
		<pubDate>Mon, 18 Jul 2011 05:08:11 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Writing Tips]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=416</guid>
		<description><![CDATA[The exclamation mark or point, is used instead of a full stop at the end of a sentence to provide emphasis. It is used more commonly in informal English than in standard or formal writing, hence why you see it more in creative writing and informal communications such as email.  In creative writing, they accompany interjections [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&#038;p=416</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

