<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>Blog</title>
	<atom:link href="http://www.purplechameleon.com.au/blog/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://www.purplechameleon.com.au/blog</link>
	<description>creating successful marketing communication campaigns</description>
	<pubDate>Tue, 17 Aug 2010 00:51:36 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.5</generator>
	<language>en</language>
			<item>
		<title>What exactly is copywriting?</title>
		<link>http://www.purplechameleon.com.au/blog/?p=352</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=352#comments</comments>
		<pubDate>Tue, 17 Aug 2010 00:46:21 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Writing Tips]]></category>

		<category><![CDATA[writing for websites]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=352</guid>
		<description><![CDATA[It may seem obvious what a copywriter does but you&#8217;d be surprised the number of people who ask me this question at networking events.
The Macquarie Dictionary definition of a copywriter is &#8220;a writer of copy for advertisements or publicity releases&#8221; which is too specific.    Wikipedia has a better, broader definition.
Today, a copywriter&#8217;s skills extend beyond writing just advertisements and press [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&amp;p=352</wfw:commentRss>
		</item>
		<item>
		<title>Great looking website but no SEO</title>
		<link>http://www.purplechameleon.com.au/blog/?p=344</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=344#comments</comments>
		<pubDate>Thu, 12 Aug 2010 02:19:47 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[writing for websites]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=344</guid>
		<description><![CDATA[I recently started working in partnership with a new graphic designer who is so busy with website design work that she&#8217;s asked me to do the SEO for her client&#8217;s sites.  I&#8217;ve achieved great results with SEO and have developed a solid understanding of how a website can achieve a high Google page ranking without it costing a fortune.
There are alot of SEO experts [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&amp;p=344</wfw:commentRss>
		</item>
		<item>
		<title>How good copy editing can turn a brochure around</title>
		<link>http://www.purplechameleon.com.au/blog/?p=342</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=342#comments</comments>
		<pubDate>Wed, 11 Aug 2010 05:13:46 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
		
		<category><![CDATA[Copyediting]]></category>

		<category><![CDATA[Editing]]></category>

		<category><![CDATA[Writing Tips]]></category>

		<category><![CDATA[direct mail]]></category>

		<category><![CDATA[brochure writing]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=342</guid>
		<description><![CDATA[I recently received a request from a lady who is a teacher at a Chinese Language &#38; Culture Training (CLCT) business to copy edit a a brochure she had written to promote her chinese language and culture training courses.  
Chinese is her first language and even though her English is very good, she needed help to improve the brochure&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&amp;p=342</wfw:commentRss>
		</item>
		<item>
		<title>12 timeless writing tips from literary great Mark Twain</title>
		<link>http://www.purplechameleon.com.au/blog/?p=336</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=336#comments</comments>
		<pubDate>Fri, 23 Jul 2010 04:06:24 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=336</guid>
		<description><![CDATA[I received an email last week from Online Universities promoting a blog post on their site which I found interesting and thought I would share with visitors to my site.
The blog post lists 12 writing tips the literary great Mark Twain offered to writers in his lifetime that still hold true today.  Click here to [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&amp;p=336</wfw:commentRss>
		</item>
		<item>
		<title>What does an editor do?</title>
		<link>http://www.purplechameleon.com.au/blog/?p=334</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=334#comments</comments>
		<pubDate>Sun, 18 Jul 2010 11:59:08 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=334</guid>
		<description><![CDATA[Editors work on other people&#8217;s writing to prepare it for publication. 
Whether it&#8217;s a book, feature article, website content, annual report or training manual an editor makes it clear, appropriate for the reader, logical and well organised.  
An editor can help get the words right, target your publication to it&#8217;s intended audience, effectively structure your information, check facts [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&amp;p=334</wfw:commentRss>
		</item>
		<item>
		<title>Writing tips - when to use capital letters</title>
		<link>http://www.purplechameleon.com.au/blog/?p=332</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=332#comments</comments>
		<pubDate>Mon, 12 Jul 2010 05:04:41 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=332</guid>
		<description><![CDATA[This blog post has been inspired by my daughter who last weekend was writing thank you letters to family in the UK and who kept using lower case &#8220;i&#8221; when referring to herself and mixing up her &#8220;mr&#8221; and &#8220;Mrs&#8221; and &#8220;melbourne&#8221; and &#8220;Australia&#8221;. 
I know the teacher will be back on the case now that term [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&amp;p=332</wfw:commentRss>
		</item>
		<item>
		<title>Are your social media marketing campaigns bringing in sales?</title>
		<link>http://www.purplechameleon.com.au/blog/?p=330</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=330#comments</comments>
		<pubDate>Tue, 22 Jun 2010 02:15:17 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=330</guid>
		<description><![CDATA[This is the question posed at the beginning of an interesting article posted on the Social Media Examiner website, a new information source I recently discovered. 
According to a recent Social Media survey conducted by R2Integrated, if you answered &#8220;yes&#8221; to the above question, you&#8217;re part of a very small group. 
Although many marketers recognise the value and potential of [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&amp;p=330</wfw:commentRss>
		</item>
		<item>
		<title>More top tips on writing brochure copy</title>
		<link>http://www.purplechameleon.com.au/blog/?p=327</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=327#comments</comments>
		<pubDate>Tue, 15 Jun 2010 06:40:07 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=327</guid>
		<description><![CDATA[Following my blog last week about tips on writing copy for a product brochure, this week I am going to focus on sections that can be included when writing copy to promote a service.  The outline is similar to the product brochure with a few differences.

Start with an introduction which summarises the services you offer, the types of [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&amp;p=327</wfw:commentRss>
		</item>
		<item>
		<title>How good are your writing and numeracy skills?</title>
		<link>http://www.purplechameleon.com.au/blog/?p=321</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=321#comments</comments>
		<pubDate>Thu, 27 May 2010 05:16:51 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Writing Tips]]></category>

		<category><![CDATA[writing for websites]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=321</guid>
		<description><![CDATA[A recent report published by the Australian Industry Group (AI Group) revealed that more than 75% of employers say their business suffers because of workers&#8217; poor writing and numeracy skills.
I came across this interesting yet alarming statistic on a news item on the optus zoo website.  You can read the article here.  According to the report, [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&amp;p=321</wfw:commentRss>
		</item>
		<item>
		<title>Appreciating the importance of networking</title>
		<link>http://www.purplechameleon.com.au/blog/?p=316</link>
		<comments>http://www.purplechameleon.com.au/blog/?p=316#comments</comments>
		<pubDate>Thu, 20 May 2010 03:43:58 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purplechameleon.com.au/blog/?p=316</guid>
		<description><![CDATA[Recently I attended a SMART 90 day networking event run by Networking World. 
Whilst I fully appreciate the importance of networking to make contacts and grow my business, I learnt a few wise tips that are essential for successful networking.  And the one tip that resonates most with me is to approach a networking event with the goal of not finding [...]]]></description>
		<wfw:commentRss>http://www.purplechameleon.com.au/blog/?feed=rss2&amp;p=316</wfw:commentRss>
		</item>
	</channel>
</rss>
