Tips on writing a successful newsletter
My PR training has taught me that before writing a newsletter, whether it is for employees or paid subscribers, it is important that it has a purpose and that you are clear on who you are writing for. A successful newsletter must meet an unmet need in a distinctive way, be distributed so that it [...]
The ‘30-minute’ PR plan
There are different types of plans in public relations. There’s the ‘public relations program’ which maps out communications activities of large multi-national corporations for several years; ‘campaign plans’ which outline communications activity for a single campaign, such as raising money to build a new school hall and the ‘event plan’ which outlines communications activity for [...]
Happy Easter from the Purple Chameleon
I’d like to wish all my clients, family and friends a safe and happy Easter. I’m spending the Easter break camping at Ocean Grove, Victoria with my family and a group of friends. The weather forecast is dry and bright and I expect all the kids will head to the beach for plenty of boogy boarding and fun in [...]
Public Relations: a personal reflection
I studied Public Relations as part of my Masters degree and absolutely loved it. It was the combination of strategic planning and tactical output that attracted me most to the profession; the ability to set goals and find creative ways to achieve them.
One of the key things I learnt is the importance of research in [...]
Purple Chameleon Communications provides a range of marketing communication
services for small to medium sized businesses.