Christmas is over - now it’s time for New Year’s resolutions
As we count down the last few days of 2009, many people review their achievements for the last year and start making New Year resolutions and setting goals for the year ahead. I have a few personal goals that no doubt will be shared by many - lose weight, get fit, save money, which I’m sure are the same [...]
How does PR contribute to meeting marketing goals?
To continue with my last blog on the difference between PR and Marketing, I thought it might be useful to list the many ways that public relations activities contribute to meeting marketing objectives:-
Developing new prospects for new markets, such as people who make an enquiry after seeing or hearing a product release in the news media
Providing [...]
What distinguishes public relations from marketing?
Public relations differs from marketing in many ways, although their functions often overlap mainly because both deal with an organisation’s relationships and use similar communication tools to reach the public. Both have the ultimate purpose of assuring an organisation’s success and economic survival, but each approach this task from slightly different perspectives.
Public relations is concerned [...]
Discover the difference between public relations and advertising
I’m writing about this topic today because I believe there is some confusion in the world of small business about public relations and advertising.
Many times I’ve read on forums how a small business believes that sending a press release to the media is a great way to promote their product or service to a target [...]
Purple Chameleon Communications provides a range of marketing communication
services for small to medium sized businesses.