Marketing writing for websites Writing Tips
A recent report published by the Australian Industry Group (AI Group) revealed that more than 75% of employers say their business suffers because of workers’ poor writing and numeracy skills. I came across this interesting yet alarming statistic on a news item on the optus zoo website. You can read the article here. According to the report, the group found that…
Recently I attended a SMART 90 day networking event run by Networking World. Whilst I fully appreciate the importance of networking to make contacts and grow my business, I learnt a few wise tips that are essential for successful networking. And the one tip that resonates most with me is to approach a networking event with the goal of not finding sales or customers, but…
Last month I completed a number of website reviews for businesses who responded to an MCEI offer. Of the 9 websites I looked at, 3 had good SEO, 2 had minimal SEO and the remaining 4 had no SEO at all. The reviews covered the following areas:- navigation, specifically how easy it is to move around the site and find information…
I recently started work on a series of direct mail letters promoting a wedding videography business. They approached me because they felt their copy was dry and boring and lacked that certain something to make it stand out from the crowd. Whilst the facts were there, the content needed some creative treatment to encourage readers to read the letter and take action. Not only did…
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