This is the question posed at the beginning of an interesting article posted on the Social Media Examiner website, a new information source I recently discovered.
According to a recent Social Media survey conducted by R2Integrated, if you answered “yes” to the above question, you’re part of a very small group.
Although many marketers recognise the value and potential of social media marketing, most have yet to translate that into sales. According to the report, 65% of respondents said that their companies have not increased revenue or profited using social media, with the main reason given that there was not enough data to devlop a ROI (return on investment).
With social media tools like Facebook, Twitter and LinkedIn increasing in popularity, any business without a social media presence is missing out on opportunities to generate exposure for their business and build relationships that could eventuate in sales for their company.
Read the article here and the comments that follow to discover more on this topical subject.