Mobile ad campaigns – will they kill the web?

Advertising Marketing Mobile communication

I recently read two interesting articles discussing the increasing use of mobile phone technology as an advertising medium.  This raised the question:  will mobile ad campaigns kill the web? More Australians carry a 3G mobile device (myself included) than own a fixed broadband connection at home.  And with roughly nine million Australians owning a 3G (mobile broadband) phone, they’re increasingly likely to want to use…

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Need to give a presentation? 5 tips to stop shaking at the knees…

Uncategorized

The network event I went to last night was great.  An enthusiastic crowd was entertained by the host of the night – Barbara Gabogrecan, president of the MCEI, Melbourne Chapter and Deanna Roberts, a first class speaker/mentor/presenter.  In my previous post, I talked about public speaking and raised a few issues I’ve experienced when delivering presentations.  Here are some useful tips Deanna gave…

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Public Speaking – a scary experience or a great buzz?

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I’m escaping the house this week and going to a networking event at a local restaurant with a friend.  Now I don’t get out that often, so the opportunity to catch up with a friend and find out more about public speaking was one I didn’t want to miss. Public speaking!  I have to confess that although I’ve done lots…

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Social Media Websites – increasing the power of advertising

Marketing Uncategorized

Blogging, twittering, YouTubing…they’re all different types of social media, but what do they all do and which offer the greatest benefits to promoting your business? I came across a useful article recently on the flying solo website by Tristan Boyd of Boyd Design about social media websites.  It explains in laypersons terms what each type of social media website does…

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Marketing Communications Budgets – making a little go a long way

Marketing PR Public Relations writing for websites

As the end of the 2008-09 financial year approaches, marketing spend is being scrutinized and justifications made on what the marcoms budget should be for the next financial year. Badminton Australia (BA) is about to go through its budget process and is facing some tough decisions on how much it should spend on communications activity.  As a not-for-profit organisation, BA is reliant on government funding – any significant…

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Tips on writing for web sites

writing for websites Writing Tips

It may sound obvious, but before putting together a web site, it’s important to answer some basic questions which will help organise your web site.  What is the site’s main purpose?  To sell products?  Provide information to members?  Encourage volunteers? Recruit people?  Is there a secondary purpose, for instance a corporate site like a bank may sell products but also provide information…

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