Copywriting tip: the importance of asking the right questions

Content writing Copywriting marketing copywriting Website copywriting Writing Tips

A feature article I wrote for IHS Jane’s Airport Review was published online last week. Before embarking on this 3000-word project, I spent time researching the areas my piece needed to cover. Part of the research time involved forming the right questions which is a crucial part of any writing, including feature articles, and an important process to go through…

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How to write great website content

SEO copywriting writing for websites

Before building a brand new website, or updating an existing site, you need to do a bit of research on your business and answer some important questions about your online presence. The results will guide the structure of your site and ensure you create the right impression that will have visitors coming back for more. A fabulous website not only needs…

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When to use a semicolon or colon in your writing

Writing Tips

Semicolons and colons together with the comma, are three punctuation marks used within sentences to bring varying levels of emphasis or to signify degrees of correctness. This post clarifies when to use a semicolon or colon in your writing and demonstrates how they can add variety to your content and make it more engaging. Semicolons The break provided by a…

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Tips on how to use apostrophes correctly in your writing

Copywriting Writing Tips

Today I’m wearing an Adidas t-shirt with the words “”How’s Second Taste” on the front. Adidas’s intention for the wearer of said beautiful pink t-shirt and passers-by admiring it is to read “How’s” as “How Does”. Only problem is that “How’s” is not an accepted abbreviation for “How Does” but is correct for “How is”. However, “How Is Second Taste”…

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When to use capital letters in writing

Copywriting Writing Tips

Has technology completely wiped out the rules when we communicate in writing? Why don’t we apply correct spelling, grammar and punctuation in social media, text messaging and chat rooms? We’re living in such a fast pace world that crossing our “t”s and dotting our “i”s is less important than getting the message out. As long as our audience gets the…

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7 steps to great marketing copywriting

marketing copywriting

The following 7 steps to great marketing copywriting is a handy checklist to help you produce great copy for all your marketing and business material. Just put your creative writing hat on and let the words flow… Before you start writing anything, set yourself an objective which clearly states what you want your marketing copy to achieve. It could be…

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Top 6 tips on how to write a blog

Blog writing Copywriting Writing Tips

I recently started some pro bono communications work for a small Melbourne based NFP called Australia for Dolphins. I wrote my first blog post for them which was published today and you can read it by clicking here. Writing blog posts for a third party follows the same principals as writing a blog for your own business; it just takes…

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