When money is tight: low cost marketing communication activities for NFP organisations

Communications planning Marketing communications NFP marketing

As part of a long term plan, I recently offered my marketing communications and copywriting services on a pro bono basis to a small NFP (Not For Profit) organisation based in Melbourne. They work in a field that I feel very strongly about and are starting to make some real progress since setting themselves up over a year ago. Like many NFPs,…

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Five steps to defining your target market

Advertising Marketing

Anyone in business knows that it’s just not practical nor realistic to be all things to all people. In order to succeed, your product or service has to be aimed at the right audience to maximise a return on your marketing dollar. That’s when it’s important to clearly define your target market. Whether you sell web design services or manufacture…

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What is marketing communications and why it’s important to your business

Communications planning Copywriting Marketing communications

When people ask me what I do, I find it hard to answer in just a few words because I do so many things… Aside from being an experienced SEO copywriter (explaining SEO copywriting in a single sentence to a layperson isn’t easy..), I call on my corporate background in marketing to offer clients a range of marketing communications services….

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Why MailChimp is perfect for writing and sending email newsletters

Copywriting e-newsletters email newsletters

I love MailChimp! Not just because it’s free but because it’s perfect for writing and sending email newsletters, is so easy to use and has some great features to create, manage and monitor all your email newsletter campaigns. One of our clients has been using MailChimp for over two years and they’ve been getting a consistently high response rate and…

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Writing tip: when to use commas

Writing Tips

Knowing when to use commas in your writing is important for your writing to make sense and be grammatically correct. Despite its small stature, the comma is a key punctuation mark, with its primary role to enhance clarity and eliminate ambiguity. Although some general principles apply, there are a number of situations where knowing when to use commas becomes a…

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Writing for a cause – the dolphin hunt in Taiji, Japan

freelance writing

It’s the 26th day of the 2014-15 annual dolphin hunt in Taiji, Japan. Each year from the 1st of September until early March, Taiji fishermen hunt for dolphins and small whales off the coast of Taiji. This is a “tradition” that has been taking place for many years but it is a cruel, unnecessary tradition that causes immense pain and…

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Why emotion driven copywriting sells

Copywriting marketing copywriting Writing Tips

Marketing copywriters will tell you that promoting the features and benefits of your product or service is THE most important part of copywriting. Secondary to an attention grabbing headline which is the hook that draws them in and gets them to read. And a clear CTA (Call To Action). But marketing copywriting that converts needs to appeal to more than the…

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