So you think you can write? How to avoid simple mistakes in your writing

Content writing Copywriting Editing Proofreading

We all make mistakes in life, there’s no denying that. I’m not perfect and have been known to drop a few clangers from time to time. Sometimes we’re in too much of a rush to bother checking our work and that’s when the simplest of mistakes fall through the proverbial crack, potentially having a catastrophic impact that either completely changes…

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Copywriting tip: the importance of asking the right questions

Content writing Copywriting marketing copywriting Website copywriting Writing Tips

A feature article I wrote for IHS Jane’s Airport Review was published online last week. Before embarking on this 3000-word project, I spent time researching the areas my piece needed to cover. Part of the research time involved forming the right questions which is a crucial part of any writing, including feature articles, and an important process to go through…

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