Blog writing Copywriting Writing Tips
I recently started some pro bono communications work for a small Melbourne based NFP called Australia for Dolphins. I wrote my first blog post for them which was published today and you can read it by clicking here. Writing blog posts for a third party follows the same principals as writing a blog for your own business; it just takes…
Communications planning Copywriting Marketing communications
When people ask me what I do, I find it hard to answer in just a few words because I do so many things… Aside from being an experienced SEO copywriter (explaining SEO copywriting in a single sentence to a layperson isn’t easy..), I call on my corporate background in marketing to offer clients a range of marketing communications services….
Copywriting e-newsletters email newsletters
I love MailChimp! Not just because it’s free but because it’s perfect for writing and sending email newsletters, is so easy to use and has some great features to create, manage and monitor all your email newsletter campaigns. One of our clients has been using MailChimp for over two years and they’ve been getting a consistently high response rate and…
Copywriting SEO copywriting writing for websites
A great website isn’t great until it’s been found by search engines. You can have the most bee-u-ti-ful looking website in the world with lots of lovely copy telling the world all about your fantastic products, how they will change your life, make you richer, smarter, fitter, sexier, blah, blah , blah but if your site isn’t found by search…
Copywriting marketing copywriting Writing Tips
Marketing copywriters will tell you that promoting the features and benefits of your product or service is THE most important part of copywriting. Secondary to an attention grabbing headline which is the hook that draws them in and gets them to read. And a clear CTA (Call To Action). But marketing copywriting that converts needs to appeal to more than the…
Copywriting marketing copywriting Writing Tips
I recently visited a voice coach to address a few issues I have with public speaking. We discussed my concerns which range from handling nerves to controlling my breathing. He then did a voice assessment and whilst I have a nice, clear, alto voice, my tone isn’t great. In other words, my voice is boring. Boring means dull. So I need to find a…
Copywriting marketing copywriting
When was the last time you wrote engaging, persuasive marketing copy that really talks to your audience? Copy that is benefit driven with plenty of calls to action. How do you know it was any good? Did your boss give it a quick skim, tell you how great it is then briskly walk away? The key to knowing whether your marketing copywriting is…
I had a very liberating experience recently. I got to spend 4 hours driving around Melbourne with a photographer shooting buildings for a client. Actually, taking pictures not shooting them… Whilst this may sound dreary to those who live life in the fast lane, to a copywriter and marketing communications person such as moi-meme (who doesn’t get out of the…
Copywriting SEO SEO copywriting writing for websites
After we’ve completed an SEO copywriting project for a client, we don’t say “sayonara” and sail off into the sunset. We lurk in the background and keep an eye on things, because our job isn’t really over. As soon as a client’s website has gone live looking smart and sounding great, the work doesn’t stop there. The search engine friendly…
Copywriting SEO SEO copywriting
Copywriting is a crucial component of your marketing material. Whilst a photographer will say that a picture speaks a thousand words, a marketing strategist will say that an image needs words to help promote and sell a product or service. If content is so important, how much time and money should you invest in it? Should you write it yourself…
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