The start of a new year is the ideal opportunity to make promises to change bad habits. Like thousands of others, I have good intentions to lose weight, exercise three times a week, increase my super contributions, send birthday cards on time, etc. Whilst these are more personal resolutions, the new year is also an ideal time to dust off…
Copywriting SEO writing for websites
The title tag is part of the meta tags that appear at the top of your HTML inside the <head> area. The title tag for the Purple Chameleon Communications homepage within the HTML looks like this:- <title>Copywriting Services | Copywriter Melbourne | Marketing Communications</title> The above title tag will appear in the same format within the browser bar of your…
I recently read a blog post that discussed the 8 habits of conversion-focused copywriters. The article contained some really useful tips for writing engaging headlines, and how a little word called “get” can have such a powerful impact on your conversion rates. Below is a summary of the content. A link to the full article appears at the end. 1….
Copywriting SEO Uncategorized writing for websites
Let’s start with the basics – what is a backlink? A backlink is a link that is directed from one site back to your site. It’s also known as an inbound link. The number of backlinks to your website is an indicator to the search engine’s algorithm that your site is of importance, so in theory, the more you have,…
Copywriting SEO writing for websites
Have you considered putting a footer at the bottom of your website? The footer is an important piece of real estate which many website owners don’t take advantage of. Instead they use it as space to dump all the boring stuff, you know, the disclaimer, copyright info, who designed the site, who wrote the copy, etc, etc. There are a number of reasons why…
Copywriting SEO writing for websites
Google’s latest algorithm update, codenamed “The Penguin”, has resulted in a number of websites getting a slap from Google in an attempt to outlaw web spam (for those of you unfamiliar with the word “algorithm”, it’s a kind of formula Google uses to obtain the best results for a search. Google changes their algorithms at whim just to keep everyone on their…
By following some simple steps when crafting your copy, you’ll be on your way to getting the success you want in your marketing communications. Have a look at your last piece of writing and check if it follows these simple writing guidelines. It doesn’t matter if you’re writing for your website, a brochure or an email campaign, the same broad…
Copyediting Copywriting Writing Tips
Editing is as much about consistency as about correctness. Obviously there will be some forms of expression that fall outside the bounds of normal usage, such as “We is going to the restaurant” but it is rare to find or make such blatant mistakes. When editing a piece of material, sometimes you have to choose between two equally acceptable usages…
I wrote a blog post a while ago about branding and how important it is in all aspects of your business, including marketing communications, so that you create the right impression. Your brand is with you all the time: its in your logo, website, brochure, signage – everything to do with your business that is visual reinforces your brand and what it says about…
Copywriting writing for websites Writing Tips
It may seem obvious what a copywriter does but you’d be surprised the number of people who ask me this question at networking events. The Macquarie Dictionary definition of a copywriter is “a writer of copy for advertisements or publicity releases” which is too specific. Wikipedia has a better, broader definition. Today, a copywriter’s skills extend beyond writing just advertisements and press releases. Although traditionally…
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