Copyediting direct mail Editing Writing Tips
I recently received a request from a lady who is a teacher at a Chinese Language & Culture Training (CLCT) business to copy edit a a brochure she had written to promote her chinese language and culture training courses. Chinese is her first language and even though her English is very good, she needed help to improve the brochure’s content and include more selling…
I recently started work on a series of direct mail letters promoting a wedding videography business. They approached me because they felt their copy was dry and boring and lacked that certain something to make it stand out from the crowd. Whilst the facts were there, the content needed some creative treatment to encourage readers to read the letter and take action. Not only did…
There was an envelope in my postbox yesterday stamped “Water Restrictions” in bold red letters. That’s all there was on it. It wasn’t addressed to me and there was no return address anywhere on the envelope. Normally this type of junk mail goes straight in the recycling bin but I felt compelled to open it and discovered it was from a local plumber…
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