When money is tight: low cost marketing communication activities for NFP organisations

Communications planning Marketing communications NFP marketing

As part of a long term plan, I recently offered my marketing communications and copywriting services on a pro bono basis to a small NFP (Not For Profit) organisation based in Melbourne. They work in a field that I feel very strongly about and are starting to make some real progress since setting themselves up over a year ago. Like many NFPs,…

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What is marketing communications and why it’s important to your business

Communications planning Copywriting Marketing communications

When people ask me what I do, I find it hard to answer in just a few words because I do so many things… Aside from being an experienced SEO copywriter (explaining SEO copywriting in a single sentence to a layperson isn’t easy..), I call on my corporate background in marketing to offer clients a range of marketing communications services….

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Why writing a marketing communications plan is good for business

Communications planning Marketing Marketing communications

A marketing communications plan isn’t something that ALL businesses will have. In fact, I’d say that it’s mainly SMEs (small and medium sized businesses) that don’t have one. But why is that? It could be for a number of reasons. Either:- they don’t have the time they don’t have the knowledge, or they don’t have the resources (people or budget), or…

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