How to showcase your business

Advertising Marketing PR

Last night I went to an interesting event organised by the great team at MCEI.  The guest speaker was Joe Dorfman from Tradeshow Coach who talked about how businesses can get the best possible results from conferences and expos.  If you put the right strategies in place, customers will come to you rather you having to chase them (wouldn’t that…

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Article Marketing – what’s all the fuss about?

freelance writing Marketing writing for websites Writing Tips

It seems that everywhere I look, everyone’s talking about article marketing and how it’s a powerful way to grow your business.  I found out more at a recent MCEI workshop and decided to join the article marketing bandwagon.  But what is all the fuss about? In a nutshell, article marketing is a way of getting free publicity for your business.  You write…

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Mobile ad campaigns – will they kill the web?

Advertising Marketing Mobile communication

I recently read two interesting articles discussing the increasing use of mobile phone technology as an advertising medium.  This raised the question:  will mobile ad campaigns kill the web? More Australians carry a 3G mobile device (myself included) than own a fixed broadband connection at home.  And with roughly nine million Australians owning a 3G (mobile broadband) phone, they’re increasingly likely to want to use…

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Social Media Websites – increasing the power of advertising

Marketing Uncategorized

Blogging, twittering, YouTubing…they’re all different types of social media, but what do they all do and which offer the greatest benefits to promoting your business? I came across a useful article recently on the flying solo website by Tristan Boyd of Boyd Design about social media websites.  It explains in laypersons terms what each type of social media website does…

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Marketing Communications Budgets – making a little go a long way

Marketing PR Public Relations writing for websites

As the end of the 2008-09 financial year approaches, marketing spend is being scrutinized and justifications made on what the marcoms budget should be for the next financial year. Badminton Australia (BA) is about to go through its budget process and is facing some tough decisions on how much it should spend on communications activity.  As a not-for-profit organisation, BA is reliant on government funding – any significant…

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Junk Mail – open it or throw it away?…

direct mail Marketing

There was an envelope in my postbox yesterday stamped “Water Restrictions” in bold red letters.  That’s all there was on it.  It wasn’t addressed to me and there was no return address anywhere on the envelope.  Normally this type of junk mail goes straight in the recycling bin but I felt compelled to open it and discovered it was from a local plumber…

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Welcome to the purple chameleon blog!


Keep checking my blog to discover hints and tips that will improve your marketing communication skills.  I will regularly focus on a new topic to help you produce clear, precise and relevant marketing communication material.  I’ll also spend time reviewing Public Relations and provide tips on making it work for your business.  Be sure to check in next week when I will be discussing a topical…

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