Mobile ad campaigns – will they kill the web?

Advertising Marketing Mobile communication

I recently read two interesting articles discussing the increasing use of mobile phone technology as an advertising medium.  This raised the question:  will mobile ad campaigns kill the web? More Australians carry a 3G mobile device (myself included) than own a fixed broadband connection at home.  And with roughly nine million Australians owning a 3G (mobile broadband) phone, they’re increasingly likely to want to use…

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