Mobile ad campaigns – will they kill the web?
Advertising Marketing Mobile communication
I recently read two interesting articles discussing the increasing use of mobile phone technology as an advertising medium. This raised the question: will mobile ad campaigns kill the web? More Australians carry a 3G mobile device (myself included) than own a fixed broadband connection at home. And with roughly nine million Australians owning a 3G (mobile broadband) phone, they’re increasingly likely to want to use…