Copywriting Uncategorized Writing Tips
English can be a very confusing language, even for the native speaker but it must be equally confusing for those learning English as a foreign language. Words spelt the same but with different meanings, words that sound the same but have different spellings and meanings…it’s easy to see why it can be so confusing! Understanding what is a homonym, homophone and…
This week I feel like I’ve been running on a half empty tank. Actually, I think I stalled completely and struggled to kickstart my internal creative juices that have been sapped dry over the last few weeks. Shouldn’t complain though. A period of regular busy-ness is great for the bank balance, but there’s only so long you can sustain it. Creative…
Ahhh, the Australian Open. It’s started and we love it. The rhythmic thwack and ping of tennis balls emanating from the TV as we busy ourselves in the office. The “ooh’s” and “aahs” of the crowd engrossed in all that tennis action. We’ll be enjoying the ride over the next two weeks as our tennis heros sweat, grunt and scream…
Copywriting SEO Uncategorized writing for websites
Let’s start with the basics – what is a backlink? A backlink is a link that is directed from one site back to your site. It’s also known as an inbound link. The number of backlinks to your website is an indicator to the search engine’s algorithm that your site is of importance, so in theory, the more you have,…
A while ago, I wrote a blog post about Google Places and how using this tool is a great way for businesses to get their company listed at the top of Google for free. Another important feature of Google Places is reviews. Reviews are important because what a customer writes about a product or service it has received from a business could influence…
SEO Uncategorized writing for websites
I was recently approached by a video advertising company looking for SEO copywriters for their website products. The company produces high quality video advertising products that are personalised for their clients in any country, language or culture. What they do is not rocket science as online videos have been around for some time (YouTube is the most well known video…
Great design attracts attention, presents information in a manner suited to the content and the intended readers and helps to maintain readers’ interest. Equally important to how your marketing communications material looks is how well it reads and whether the content is engaging, gets the message across and stimulates action. When deciding how to layout a document, a typical approach for…
Thanks to the internet, researching your competition nowadays is a much quicker, simpler process than ever before. Whatever you see, your potential customer can see (assuming they have internet access, of course). Standing apart from the competition so you get noticed first has never been so important – you want visitors to click on your site, not theirs, right? I’m quite happy with my site’s navigation and…
Last week, Google made some significant changes to its format for local search results, making it faster and even easier to find local information. Whereas previously up to 7 local business listings were displayed directly next to a Google Map of the related area, now more than 10 results are displayed pushing organic results further down the page. Businesses with a Google Places…
Using Google Places is a great way for businesses to get their company listed at the top of Google and provide details on their products and services, for free. And because it’s free, you’d be crazy not to register – it just takes a bit of time to complete the relevant information which you can either do yourself, or ask someone like me…
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