I received an email last week from Online Universities promoting a blog post on their site which I found interesting and thought I would share with visitors to my site. The blog post lists 12 writing tips the literary great Mark Twain offered to writers in his lifetime that still hold true today. Click here to read the blog. Read…
Editors work on other people’s writing to prepare it for publication. Whether it’s a book, feature article, website content, annual report or training manual an editor makes it clear, appropriate for the reader, logical and well organised. An editor can help get the words right, target your publication to it’s intended audience, effectively structure your information, check facts and figures, check…
This blog post has been inspired by my daughter who last weekend was writing thank you letters to family in the UK and who kept using lower case “i” when referring to herself and mixing up her “mr” and “Mrs” and “melbourne” and “Australia”. I know the teacher will be back on the case now that term has started, but in…
Following my blog last week about tips on writing copy for a product brochure, this week I am going to focus on sections that can be included when writing copy to promote a service. The outline is similar to the product brochure with a few differences. Start with an introduction which summarises the services you offer, the types of customers you have and…
Recently I attended a SMART 90 day networking event run by Networking World. Whilst I fully appreciate the importance of networking to make contacts and grow my business, I learnt a few wise tips that are essential for successful networking. And the one tip that resonates most with me is to approach a networking event with the goal of not finding sales or customers, but…
My house was just one of thousands in Victoria and millions worldwide who switched off their lights during Earth Hour on Saturday 28 March in a bid to highlight environment concerns and to collectively make a stand to reduce greenhouse gas emissions. Some 4000 cities in more than 120 countries voluntarily switched off their lights including many of the world’s…
I read an interesting article in the March issue of the Nett magazine yesterday. How to: Decide how much of your website to DIY by Kate Hennessy discusses the pros and cons of producing your own website versus using the services of a a professional. With cost being a major factor, what should people expect to pay to use a professional? And will you get more…
Last year I took part in the Mother’s Day Classic and walked 4km with a friend. This year we’ve upped the stakes and decided to run the 4k’s. I love walking but when it comes to increasing the pace, I get a bit nervous about being fit enough to get from A to B in one piece. So I set myself a training…
I’m taking the day off tomorrow because it’s my birthday. Not going to reveal the milestone I’ve achieved suffice to say it’s time to start counting backwards! So to celebrate, I’ve just uploaded a link to a free report called “How to Write a Feature Article and get Published” for all new newsletter subscribers. You just need to enter your…
I have finally climbed out of a sea of paperwork and finished editing a 100 page catalogue. It was a fun job, a bit different to the regular work I do and was a good challenge that really got the creative juices flowing. The catalogue is produced by an overseas publisher and promotes their range of childrens books. The text I edited had been translated from…
© PURPLE CHAMELEON COMMUNICATIONS 2014 - WEBSITE BY INKPINK DESIGN