Copywriting for websites SEO copywriting Website copywriting writing for websites
If you have a website, chances are you wrote the copy yourself or you outsourced it to a copywriter. Whichever route you chose, part of the process should involve incorporating keywords within your content. These are the words that potential customers enter into a search engine like Google to find your products or services. Choosing the right keywords is an…
Content writing Copywriting marketing copywriting Website copywriting Writing Tips
A feature article I wrote for IHS Jane’s Airport Review was published online last week. Before embarking on this 3000-word project, I spent time researching the areas my piece needed to cover. Part of the research time involved forming the right questions which is a crucial part of any writing, including feature articles, and an important process to go through…
Content writing Website copywriting
If your website is more than a few years old the chances are that it is not a responsive website. In other words, the site looks and acts the same on a tablet or mobile phone as it does on a PC. The problem is that navigating and reading web content on a mobile device that is duplicated on a PC…
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