Brochure copywriting Copywriting Writing Tips
Have you been asked to write copy for a brochure but don’t know where to start? Do you know how to move an “interested” prospect into a “ready-to-purchase” customer? What information should you put on your brochure and how long should it be? And should you even bother to produce one when you have a website? Writing, designing and printing…
Learning how to write a catchy headline is an important part of any writing process. A well written, catchy headline acts as an attention grabbing “hook” that engages with your reader and encourages them to read on… And writing catchy headlines isn’t just appropriate for brochures designed to sell a product or service – it is relevant for all your…
Punctuation marks Writing Tips
The exclamation mark or point is used instead of a full stop at the end of a sentence to provide emphasis. It is used more commonly in informal English than in standard or formal writing, hence why you see it more in creative writing and informal communications such as email. You’ll see plenty of exclamation marks on social media which can be a…
Copywriting Uncategorized Writing Tips
English can be a very confusing language, even for the native speaker but it must be equally confusing for those learning English as a foreign language. Words spelt the same but with different meanings, words that sound the same but have different spellings and meanings…it’s easy to see why it can be so confusing! Understanding what is a homonym, homophone and…
Content writing Copywriting marketing copywriting Website copywriting Writing Tips
A feature article I wrote for IHS Jane’s Airport Review was published online last week. Before embarking on this 3000-word project, I spent time researching the areas my piece needed to cover. Part of the research time involved forming the right questions which is a crucial part of any writing, including feature articles, and an important process to go through…
Semicolons and colons together with the comma, are three punctuation marks used within sentences to bring varying levels of emphasis or to signify degrees of correctness. This post clarifies when to use a semicolon or colon in your writing and demonstrates how they can add variety to your content and make it more engaging. Semicolons The break provided by a…
Today I’m wearing an Adidas t-shirt with the words “”How’s Second Taste” on the front. Adidas’s intention for the wearer of said beautiful pink t-shirt and passers-by admiring it is to read “How’s” as “How Does”. Only problem is that “How’s” is not an accepted abbreviation for “How Does” but is correct for “How is”. However, “How Is Second Taste”…
Has technology completely wiped out the rules when we communicate in writing? Why don’t we apply correct spelling, grammar and punctuation in social media, text messaging and chat rooms? We’re living in such a fast pace world that crossing our “t”s and dotting our “i”s is less important than getting the message out. As long as our audience gets the…
Blog writing Copywriting Writing Tips
I recently started some pro bono communications work for a small Melbourne based NFP called Australia for Dolphins. I wrote my first blog post for them which was published today and you can read it by clicking here. Writing blog posts for a third party follows the same principals as writing a blog for your own business; it just takes…
Knowing when to use commas in your writing is important for your writing to make sense and be grammatically correct. Despite its small stature, the comma is a key punctuation mark, with its primary role to enhance clarity and eliminate ambiguity. Although some general principles apply, there are a number of situations where knowing when to use commas becomes a…
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