Copywriting marketing copywriting Writing Tips
Marketing copywriters will tell you that promoting the features and benefits of your product or service is THE most important part of copywriting. Secondary to an attention grabbing headline which is the hook that draws them in and gets them to read. And a clear CTA (Call To Action). But marketing copywriting that converts needs to appeal to more than the…
Copywriting marketing copywriting Writing Tips
I recently visited a voice coach to address a few issues I have with public speaking. We discussed my concerns which range from handling nerves to controlling my breathing. He then did a voice assessment and whilst I have a nice, clear, alto voice, my tone isn’t great. In other words, my voice is boring. Boring means dull. So I need to find a…
media release news release PR Public Relations Writing Tips
Media release, news release, press release… They’re different words for the same thing and share the same objective: to generate media exposure. How does a media release do this? By providing journalists with something interesting and newsworthy about your company, product or service. Maybe you’re about to launch a new product that could change people’s lives forever… Perhaps you’ve won…
I recently read a blog post that discussed the 8 habits of conversion-focused copywriters. The article contained some really useful tips for writing engaging headlines, and how a little word called “get” can have such a powerful impact on your conversion rates. Below is a summary of the content. A link to the full article appears at the end. 1….
Last week I had an interesting meeting with a potential client who does lots of email marketing, and they do it very well. As we recently sent out an email newsletter for another of our clients and have had a few enquiries from prospective customers for the same, I decided to write a short blog post on the subject. If…
By following some simple steps when crafting your copy, you’ll be on your way to getting the success you want in your marketing communications. Have a look at your last piece of writing and check if it follows these simple writing guidelines. It doesn’t matter if you’re writing for your website, a brochure or an email campaign, the same broad…
Copyediting Copywriting Writing Tips
Editing is as much about consistency as about correctness. Obviously there will be some forms of expression that fall outside the bounds of normal usage, such as “We is going to the restaurant” but it is rare to find or make such blatant mistakes. When editing a piece of material, sometimes you have to choose between two equally acceptable usages…
Copywriting writing for websites Writing Tips
It may seem obvious what a copywriter does but you’d be surprised the number of people who ask me this question at networking events. The Macquarie Dictionary definition of a copywriter is “a writer of copy for advertisements or publicity releases” which is too specific. Wikipedia has a better, broader definition. Today, a copywriter’s skills extend beyond writing just advertisements and press releases. Although traditionally…
Copyediting direct mail Editing Writing Tips
I recently received a request from a lady who is a teacher at a Chinese Language & Culture Training (CLCT) business to copy edit a a brochure she had written to promote her chinese language and culture training courses. Chinese is her first language and even though her English is very good, she needed help to improve the brochure’s content and include more selling…
Marketing writing for websites Writing Tips
A recent report published by the Australian Industry Group (AI Group) revealed that more than 75% of employers say their business suffers because of workers’ poor writing and numeracy skills. I came across this interesting yet alarming statistic on a news item on the optus zoo website. You can read the article here. According to the report, the group found that…
© PURPLE CHAMELEON COMMUNICATIONS 2014 - WEBSITE BY INKPINK DESIGN