I recently started work on a series of direct mail letters promoting a wedding videography business. They approached me because they felt their copy was dry and boring and lacked that certain something to make it stand out from the crowd. Whilst the facts were there, the content needed some creative treatment to encourage readers to read the letter and take action. Not only did…
feature articles freelance articles freelance writing Writing Tips
The holidays are over and it’s time to officially knuckle down and get on with business, not an easy task after spending last week soaking up the sun on the wonderful beaches at Binnalong Bay on the east coast of Tasmania. The good thing is I do feel as if I’ve had a break and I’m quite excited about the opportunities the…
It’s been a while since I caught up on some good reading so when the opportunity presented itself on the weekend I grabbed it. My “library” hasn’t been stocked up in ages and I don’t have any recent bestsellers but instead own a collection of travel narratives, cookbooks and crime novels that I rotate every couple of years. On Sunday,…
feature articles freelance articles Writing Tips
If you don’t have access to a microcassette recorder, you’ll have to make a hard copy log of the interview. And your feature article will only be as good as the notes you take. Learning shorthand at school many years ago was a skill that I’ve let slip, but it is a great asset when it comes to taking quick, detailed…
article marketing freelance writing Writing Tips
Now that I have decided to invest more time and money in article marketing, I need to get the creative juices flowing and come up with ideas for content. Any of the topics I have listed below could be written as articles to be submitted to article directories, as long as they are written well, are around 500 words in length and…
freelance writing Marketing writing for websites Writing Tips
It seems that everywhere I look, everyone’s talking about article marketing and how it’s a powerful way to grow your business. I found out more at a recent MCEI workshop and decided to join the article marketing bandwagon. But what is all the fuss about? In a nutshell, article marketing is a way of getting free publicity for your business. You write…
freelance articles freelance writing Uncategorized Writing Tips
Before getting stuck in to writing your first draft, think about what it is you want to say. If you are writing a profile on a person based on an interview with that person, what do you want to say about them? If you are writing a personal narrative about a place you visited for a travel magazine, what do…
freelance articles freelance writing Writing Tips
You’ve chosen your topic, but before you put pen to paper (or fingers to keyboard) ask yourself some key questions:- what do I want to say about my chosen topic? have I gathered all the information I need? am I clear about the type of story I am working on? am I clear on the angle I am exploring and…
freelance articles freelance writing Writing Tips
Although I love writing feature articles, at times I find it can be a laborious process that consumes time I could spend on other things to do with my business. It depends on the subject matter and how much I am “into” it at the time. I need to be in the right mood and have access to bowls of chips and maltesers in order to deliver…
writing for websites Writing Tips
It may sound obvious, but before putting together a web site, it’s important to answer some basic questions which will help organise your web site. What is the site’s main purpose? To sell products? Provide information to members? Encourage volunteers? Recruit people? Is there a secondary purpose, for instance a corporate site like a bank may sell products but also provide information…
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