Checked out your competition lately?
Thanks to the internet, researching your competition nowadays is a much quicker, simpler process than ever before. Whatever you see, your potential customer can see (assuming they have internet access, of course). Standing apart from the competition so you get noticed first has never been so important – you want visitors to click on your site, not theirs, right?
I’m quite happy with my site’s navigation and copy and reckon I’ve nailed the SEO. But the site has been live for nearly 2 years and with competition hotting up in my marketplace and more of them embracing social media and new technology, it’s time to make some changes.
I don’t have a big budget to do this so every change needs to be carefully considered. I’ve been checking out competitive websites to see what they’re up to and how they present themselves to see how I compare, and perhaps even for inspiration.
Now I don’t believe in plagiarism (if such a thing exists for websites), but I do believe that if something works for someone else, there’s no reason why you can’t emulate it. And if that site has a high Google ranking, it’s more than just the design and content that’s working.
The number of unique visitors to my website increased during October, mainly because I wrote more blog posts and spent more time on social media, so that’s something I’m doing right. What I now want to do is convert that traffic into more enquiries and ultimately more paying clients: isn’t that what everyone with a website wants?
So if your website has been neglected since it was born x months or years ago, now is the time to dust it off and give it some TLC to make it outshine the competition. And when you’re thinking about what you can do to make it look and read better, check out what your competition is up to. If they’ve been hogging the top spot on Google, they’re doing something right and it’s time you knocked them off!