www.learningchinese.com.au
Chinese Language & Culture Training asked Ruth at Purple Chameleon Communications to do a comprehensive edit (correct spelling, grammar and punctuation) of their brochure, reducing content where necessary and re-writing sections to include more key selling messages. The brochure had been written by a person whose first language was Chinese and even though their English is good, the brochure needed work to improve it and create the right impression. We delivered this project on time and within budget and the client is very pleased with the result.
Click on the links below to see the brochure before it was given the Purple Chameleon treatment, and after it had been edited.
CLCT brochure before edit.pdf
CLCT brochure after edit.pdf
Create Unlimited - www.createunlimited.com.au
Brigitte Calvert, a leadership and lifestyle coach, asked Purple Chameleon Communications to revamp her website. The old site was out of date and needed a fresh new look and updated content using SEO to improve page ranking.
A Wonderful Wedding - www.weddingvideography.com.au
Purple Chameleon Communications was asked to re-write a series of direct mail letters to promote the videography services provided by A Wonderful Wedding. Anne Morton, Business Manager, commented that her current letters looked "dry and boring" and wanted more welcoming and inviting content that could also be used for email campaigns. Purple Chameleon came up with the goods and Anne is very happy with the end result.
Green Room Interiors - www.greenroominteriors.com.au
Tania Wright, owner of Green Room Interiors, asked Purple Chameleon Communications to produce a series of information sheets to promote her interior design and colour consultancy services. Tania is using these information sheets to market her services to builders so that they can offer her interior design services to their renovation clients.
Purple Chameleon Communications is also editing "Notes from the Green Room", a quarterly newsletter providing design hints, tips and exciting ideas to home renovators.
Six Star Construction - www.sixstarconstruction.com.au
Purple Chameleon Communications was asked to produce a brochure to promote Six Star Construction, a new architectural cladding business. This is the first piece of marketing material for the company. It was important that content was kept brief so the target market could read the brochure quickly and easily digest key messages.
Purple Chameleon worked together with Frontline Design to produce a new website for the business.
View Brochure
PRO. PT Fitness Professionals - www.proptfitness.com.au
PRO. PT Fitness Professionals is a professionally appointed training studio located in Ashwood in the eastern suburbs of Melbourne. The owners of the gym, Rohan and Marlene Erard, asked Purple Chameleon Communications to produce a new website for them. They wanted a design with a clean look and feel that effectively incorporates their corporate colours and copy to convey a friendly, relaxed approach to personal fitness that will appeal to their target market.
My Health Nurse - www.myhealthnurse.com.au
My Health Nurse is a private provider of quality nursing services to general practice and the community. The clinic provides a mobile nursing service and assists patients in the community with wound care, catheter care, medication management, health assessments, chronic disease management, palliative care, weight loss and much more.
Jodi Campbell, Manager of My Health Nurse approached Ruth at Purple Chameleon Communications to help with PR to promote the opening of the first My Health Nurse clinic in Victoria.
Badminton Australia - www.badminton.org.au
Badminton Australia is a not-for-profit national sports organisation for badminton in Australia. The brief for this contract includes website management, copywriting and PR.
View sample
View the latest edition of the Badminton Australia newsletter - Shuttle News
Mintec Software Solutions - www.mintec.com.au
Mintec provides customised software development systems for a range of industries.
Mintec asked Purple Chameleon Communications to assist with writing and editing their 30th Anniversary newsletter which was distributed to new and potential clients.
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savewater! Alliance - www.savewater.com.au.
The savewater! Alliance is a not-for-profit organisation that works with member water businesses, government agencies and product companies to deliver water conservation programs throughout Australia. The brief involved managing the savewater! website and enewsletter campaigns, writing editorial and advertisement copy and providing PR support for the 2008 savewater! Awards.
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DA Information Services - www.dadirect.com
DA provides a complete range of print and digital books, serials and databases to libraries and bookshops in Australia and New Zealand.
The brief was to write and implement a marketing program to increase textbook sales at academic institutions in Australia. There was also a requirement to copywrite corporate factsheets.
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Jane's Airport Review, Croydon, UK
A freelance writing role where the brief is to provide the UK office with news stories and feature articles on the latest news and developments at airports in Australia and New Zealand.
View latest sample article
View sample 2
View sample 3
Aviation Business Magazine
A freelance writing role which focused on reporting on issues and trends affecting industry professionals and senior management in the Australian and Asian aviation industry.
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Helen Kennedy Massage - www.helenkennedymassage.com
Helen recently re-designed her website. She asked Purple Chameleon Communications to proofread and edit the content of her site before going live. Helen also wanted PCC to make recommendations on how she could maximise sales opportunities using her website in order to increase her client base.
Other clients:
Flammarion Group and Casterman publishing companies, Belgium - edit 2010 Children's Book Catalogue
Inspirational Moments - new copy for front page of website currently under development
Previous clients:
Ashwood Children's Centre - assist the centre with advertisement copywriting
View sample
Melbourne IT - web content writer