Why you should use an SEO copywriter to write blog posts
If you have a website, chances are you wrote the copy yourself or you outsourced it to a copywriter.
Whichever route you chose, part of the process should involve incorporating keywords within your content. These are the words that potential customers enter into a search engine like Google to find your products or services.
Choosing the right keywords is an important part of the SEO copywriting process and time spent researching and selecting the most appropriate keywords will significantly boost your online presence.
For example, if you’re a photographer based in Melbourne and you specialise in real estate photography, your keywords could be “Melbourne Real Estate Photographer”, or even “Property Photography Melbourne”. A good SEO copywriter will ask you to provide a list of keywords that you think your customers would use to find you online and then use the Google Adwords tool to check the search volumes of these keywords, identifying high volume, low competition keywords to maximise your chances of being found.
It’s likely that your SEO copywriter will come up with a long list of keywords which will need to be significantly reduced, so that you end up with what I call target keywords that focus specifically on what your business does and have a good monthly search volume and low competition.
Once you’ve selected your keywords, your SEO copywriter will work them into the copy on your website following on-page SEO principles to ensure that your site’s content is fully optimised, making it easy for search engines to find you and the content relevant to the search terms visitors have used.
In addition to working your keywords into the content and headings (H1, H2, etc) on your website, in a way that sounds natural and “human”, an experienced SEO copywriter will incorporate the keywords into the coding of your website, the stuff that you don’t see but that’s important for search engines to read. This includes Page Titles, Descriptions and Alt Tags for images.
We all know that keeping a website up-to-date can be a bit of a bore because it takes so much time and creative energy to work out what to put on your site that’s new. And the chances are that you won’t want to change the “static” pages, ie Home, About, Contact because your products and services don’t change much, you don’t move office frequently and your biography is a history that you can’t change anyway!
That’s when you should write blog posts.
They are a great way to add fresh, new content to your site and give you an opportunity to showcase what you know, what you’ve done, what you’ve seen, where you’ve been, etc that visitors to your site will love to read. And search engines will love it too because it shows you’re keeping your site current and adding value to visitors.
The great thing about asking an SEO copywriter to write blog posts for you is that, similar to writing content on your static pages, they can take your target keywords and weave them into interesting, informative, entertaining or educational posts that will add value to your website and keep visitors (and search engines) coming back for more. An SEO copywriter can also write an SEO title and meta description for each post and create alt tags for images.
Even if you’re a good writer, it’s worth outsourcing blog posts to an experienced SEO copywriter because it free’s you up to concentrate on your business, confident in the knowledge that your SEO copywriter is doing their thing to maintain a solid, high profile online presence for your business.