Purple Chameleon Communications Blog » Copyediting https://www.purplechameleon.com.au creating successful marketing communication campaigns Wed, 07 Mar 2018 03:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 The importance of consistency in copy editing https://www.purplechameleon.com.au/the-importance-of-consistency-in-copy-editing/ https://www.purplechameleon.com.au/the-importance-of-consistency-in-copy-editing/#comments Wed, 29 Jun 2011 03:30:50 +0000 http://www.purplechameleon.com.au/?p=410 Editing is as much about consistency as about correctness.  Obviously there will be some forms of expression that fall outside the bounds of normal usage, such as “We is going to the restaurant” but it is rare to find or make such blatant mistakes. When editing a piece of material, sometimes you have to choose between two equally acceptable usages...

The post The importance of consistency in copy editing appeared first on Purple Chameleon Communications Blog.

]]> https://www.purplechameleon.com.au/the-importance-of-consistency-in-copy-editing/feed/ 0 How good copy editing can turn a brochure around https://www.purplechameleon.com.au/how-good-copy-editing-can-turn-a-brochure-around/ https://www.purplechameleon.com.au/how-good-copy-editing-can-turn-a-brochure-around/#comments Wed, 11 Aug 2010 05:13:46 +0000 http://www.purplechameleon.com.au/?p=342 I recently received a request from a lady who is a teacher at a Chinese Language & Culture Training (CLCT) business to copy edit a a brochure she had written to promote her chinese language and culture training courses.   Chinese is her first language and even though her English is very good, she needed help to improve the brochure’s content and include more selling...

The post How good copy editing can turn a brochure around appeared first on Purple Chameleon Communications Blog.

]]> https://www.purplechameleon.com.au/how-good-copy-editing-can-turn-a-brochure-around/feed/ 0