Purple Chameleon Communications Blog » direct mail https://www.purplechameleon.com.au creating successful marketing communication campaigns Wed, 07 Mar 2018 03:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 How good copy editing can turn a brochure around https://www.purplechameleon.com.au/how-good-copy-editing-can-turn-a-brochure-around/ https://www.purplechameleon.com.au/how-good-copy-editing-can-turn-a-brochure-around/#comments Wed, 11 Aug 2010 05:13:46 +0000 http://www.purplechameleon.com.au/?p=342 I recently received a request from a lady who is a teacher at a Chinese Language & Culture Training (CLCT) business to copy edit a a brochure she had written to promote her chinese language and culture training courses.   Chinese is her first language and even though her English is very good, she needed help to improve the brochure’s content and include more selling...

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]]> https://www.purplechameleon.com.au/how-good-copy-editing-can-turn-a-brochure-around/feed/ 0 How to write great direct mail letters https://www.purplechameleon.com.au/how-to-write-great-direct-mail-letters/ https://www.purplechameleon.com.au/how-to-write-great-direct-mail-letters/#comments Tue, 04 May 2010 00:29:06 +0000 http://www.purplechameleon.com.au/?p=303 I recently started work on a series of direct mail letters promoting a wedding videography business.  They approached me because they felt their copy was dry and boring and lacked that certain something to make it stand out from the crowd.  Whilst the facts were there, the content needed some creative treatment to encourage readers to read the letter and take action.  Not only did...

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]]> https://www.purplechameleon.com.au/how-to-write-great-direct-mail-letters/feed/ 0 Junk Mail – open it or throw it away?… https://www.purplechameleon.com.au/junk-mail-open-it-or-throw-it-away/ https://www.purplechameleon.com.au/junk-mail-open-it-or-throw-it-away/#comments Wed, 25 Mar 2009 11:13:16 +0000 http://www.purplechameleon.com.au/?p=24 There was an envelope in my postbox yesterday stamped “Water Restrictions” in bold red letters.  That’s all there was on it.  It wasn’t addressed to me and there was no return address anywhere on the envelope.  Normally this type of junk mail goes straight in the recycling bin but I felt compelled to open it and discovered it was from a local plumber...

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