Purple Chameleon Communications Blog » feature articles https://www.purplechameleon.com.au creating successful marketing communication campaigns Wed, 07 Mar 2018 03:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 The importance of sustainable palm oil: a consumer’s perspective https://www.purplechameleon.com.au/importance-of-sustainable-palm-oil-a-consumers-perspective/ https://www.purplechameleon.com.au/importance-of-sustainable-palm-oil-a-consumers-perspective/#comments Wed, 05 Aug 2015 05:16:39 +0000 http://www.purplechameleon.com.au/?p=1577 I recently attended a Palm Oil Seminar in Melbourne, Australia where speakers representing a cross section of organisations involved in the palm oil industry, including environmental groups, major suppliers and purchasers of palm oil addressed an audience of palm oil buyers and suppliers, brands and NGOs to discuss the risks and options around the use of palm oil in products sold in...

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]]> https://www.purplechameleon.com.au/importance-of-sustainable-palm-oil-a-consumers-perspective/feed/ 0 How to generate free publicity for your business https://www.purplechameleon.com.au/how-to-generate-free-publicity-for-your-business/ https://www.purplechameleon.com.au/how-to-generate-free-publicity-for-your-business/#comments Wed, 03 Sep 2014 01:15:16 +0000 http://www.purplechameleon.com.au/?p=578 Do you have a story to tell about your business but don’t know if it’s newsworthy enough to get media exposure? Generating free publicity for your business by getting a story published in a newspaper or magazine isn’t as difficult as you think, as long as you’re providing interesting pieces of information that their audience will find useful. Many small business...

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]]> https://www.purplechameleon.com.au/how-to-generate-free-publicity-for-your-business/feed/ 0 School’s back – time to get back to business https://www.purplechameleon.com.au/schools-back-time-to-get-back-to-business/ https://www.purplechameleon.com.au/schools-back-time-to-get-back-to-business/#comments Mon, 01 Feb 2010 03:12:33 +0000 http://www.purplechameleon.com.au/?p=259 The holidays are over and it’s time to officially knuckle down and get on with business, not an easy task after spending last week soaking up the sun on the wonderful beaches at Binnalong Bay on the east coast of Tasmania.  The good thing is I do feel as if I’ve had a break and I’m quite excited about the opportunities the...

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]]> https://www.purplechameleon.com.au/schools-back-time-to-get-back-to-business/feed/ 0 Here’s more on interviewing for a feature article https://www.purplechameleon.com.au/heres-more-on-interviewing-for-a-feature-article/ https://www.purplechameleon.com.au/heres-more-on-interviewing-for-a-feature-article/#comments Tue, 08 Sep 2009 01:45:34 +0000 http://www.purplechameleon.com.au/?p=185 If you don’t have access to a microcassette recorder, you’ll have to make a hard copy log of the interview.  And your feature article will only be as good as the notes you take.  Learning shorthand at school many years ago was a skill that I’ve let slip, but it is a great asset when it comes to taking quick, detailed...

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