Purple Chameleon Communications Blog » freelance writing

Writing for a cause – the dolphin hunt in Taiji, Japan

ruth — Fri, 26 Sep 2014 04:04:09 +0000

It’s the 26th day of the 2014-15 annual dolphin hunt in Taiji, Japan. Each year from the 1st of September until early March, Taiji fishermen hunt for dolphins and small whales off the coast of Taiji. This is a “tradition” that has been taking place for many years but it is a cruel, unnecessary tradition that causes immense pain and...

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How to generate free publicity for your business

ruth — Wed, 03 Sep 2014 01:15:16 +0000

Do you have a story to tell about your business but don’t know if it’s newsworthy enough to get media exposure? Generating free publicity for your business by getting a story published in a newspaper or magazine isn’t as difficult as you think, as long as you’re providing interesting pieces of information that their audience will find useful. Many small business...

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School’s back – time to get back to business

ruth — Mon, 01 Feb 2010 03:12:33 +0000

The holidays are over and it’s time to officially knuckle down and get on with business, not an easy task after spending last week soaking up the sun on the wonderful beaches at Binnalong Bay on the east coast of Tasmania. The good thing is I do feel as if I’ve had a break and I’m quite excited about the opportunities the...

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How to market a feature article

ruth — Wed, 29 Jul 2009 10:44:04 +0000

I’ve written a few blogs about feature articles already but a question I received recently prompted me to blog about how to market your feature article once it’s ready for publication or you’ve got a first draft. The following guidelines are based on the assumption that you’ve identified the publication or publications relevant for your story. You then need to analyse each publication’s details before submitting...

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Wrap up of the 2009 Yonex Australian Open Grand Prix finals

ruth — Sun, 26 Jul 2009 23:14:32 +0000

Yesterday I had a ringside seat at the finals of the 2009 Yonex Australian Open Grand Prix. It was a great afternoon’s entertainment with some fantastic badminton action and a win for the Aussies (always a bonus) in the Women’s Doubles. I had my writers hat on and was there to compile match reports for publication on the Badminton Australia website. This was...

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Stimulating ideas for article marketing

ruth — Mon, 20 Jul 2009 04:34:59 +0000

Now that I have decided to invest more time and money in article marketing, I need to get the creative juices flowing and come up with ideas for content. Any of the topics I have listed below could be written as articles to be submitted to article directories, as long as they are written well, are around 500 words in length and...

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Blogs and Article Marketing – powerful tools to drive web traffic

ruth — Mon, 13 Jul 2009 10:15:30 +0000

Sometimes when I research topics to include in my blog, I get a bit stuck for ideas. It can be hard finding something new to write each week and there are days when I just can’t get inspired. But the one good thing about putting lots of hard work into researching and writing blogs is that they have the potential to turn into...

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Article Marketing – what’s all the fuss about?

ruth — Wed, 08 Jul 2009 02:20:01 +0000

It seems that everywhere I look, everyone’s talking about article marketing and how it’s a powerful way to grow your business. I found out more at a recent MCEI workshop and decided to join the article marketing bandwagon. But what is all the fuss about? In a nutshell, article marketing is a way of getting free publicity for your business. You write...

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Purple Chameleon News is coming soon!

ruth — Fri, 03 Jul 2009 03:39:12 +0000

Hi You may have noticed on my homepage that a free newsletter Purple Chameleon News is coming soon. If you haven’t already signed up, why not do so today? The website has been up and running for 4 months now and I’ve seen a gradual increase in the number of unique visitors which is great. I’m doing more networking and spreading...

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Feature article writing – writing the first draft

ruth — Tue, 23 Jun 2009 23:44:20 +0000

Before getting stuck in to writing your first draft, think about what it is you want to say. If you are writing a profile on a person based on an interview with that person, what do you want to say about them? If you are writing a personal narrative about a place you visited for a travel magazine, what do...

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