Purple Chameleon Communications Blog » Marketing communications

When money is tight: low cost marketing communication activities for NFP organisations

ruth — Mon, 24 Nov 2014 06:13:10 +0000

As part of a long term plan, I recently offered my marketing communications and copywriting services on a pro bono basis to a small NFP (Not For Profit) organisation based in Melbourne. They work in a field that I feel very strongly about and are starting to make some real progress since setting themselves up over a year ago. Like many NFPs,...

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What is marketing communications and why it’s important to your business

ruth — Thu, 06 Nov 2014 02:47:00 +0000

When people ask me what I do, I find it hard to answer in just a few words because I do so many things… Aside from being an experienced SEO copywriter (explaining SEO copywriting in a single sentence to a layperson isn’t easy..), I call on my corporate background in marketing to offer clients a range of marketing communications services....

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Why writing a marketing communications plan is good for business

ruth — Mon, 18 Aug 2014 06:47:30 +0000

A marketing communications plan isn’t something that ALL businesses will have. In fact, I’d say that it’s mainly SMEs (small and medium sized businesses) that don’t have one. But why is that? It could be for a number of reasons. Either:- they don’t have the time they don’t have the knowledge, or they don’t have the resources (people or budget), or...

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