Purple Chameleon Communications Blog » marketing copywriting

Copywriting tip: the importance of asking the right questions

ruth — Wed, 13 May 2015 02:15:49 +0000

A feature article I wrote for IHS Jane’s Airport Review was published online last week. Before embarking on this 3000-word project, I spent time researching the areas my piece needed to cover. Part of the research time involved forming the right questions which is a crucial part of any writing, including feature articles, and an important process to go through...

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7 steps to great marketing copywriting

ruth — Tue, 03 Feb 2015 10:00:16 +0000

The following 7 steps to great marketing copywriting is a handy checklist to help you produce great copy for all your marketing and business material. Just put your creative writing hat on and let the words flow… Before you start writing anything, set yourself an objective which clearly states what you want your marketing copy to achieve. It could be...

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Why emotion driven copywriting sells

ruth — Fri, 19 Sep 2014 01:03:24 +0000

Marketing copywriters will tell you that promoting the features and benefits of your product or service is THE most important part of copywriting. Secondary to an attention grabbing headline which is the hook that draws them in and gets them to read. And a clear CTA (Call To Action). But marketing copywriting that converts needs to appeal to more than the...

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Copywriting tips: the importance of engaging your audience

ruth — Thu, 11 Sep 2014 01:00:01 +0000

I recently visited a voice coach to address a few issues I have with public speaking. We discussed my concerns which range from handling nerves to controlling my breathing. He then did a voice assessment and whilst I have a nice, clear, alto voice, my tone isn’t great. In other words, my voice is boring. Boring means dull. So I need to find a...

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Marketing copywriting – your strength or weak spot?

ruth — Thu, 31 Jul 2014 00:01:12 +0000

When was the last time you wrote engaging, persuasive marketing copy that really talks to your audience? Copy that is benefit driven with plenty of calls to action. How do you know it was any good? Did your boss give it a quick skim, tell you how great it is then briskly walk away? The key to knowing whether your marketing copywriting is...

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