Purple Chameleon Communications Blog » Mobile communication https://www.purplechameleon.com.au creating successful marketing communication campaigns Wed, 07 Mar 2018 03:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 Mobile ad campaigns – will they kill the web? https://www.purplechameleon.com.au/mobile-ad-campaigns-will-they-kill-the-web/ https://www.purplechameleon.com.au/mobile-ad-campaigns-will-they-kill-the-web/#comments Wed, 03 Jun 2009 02:56:07 +0000 http://www.purplechameleon.com.au/?p=91 I recently read two interesting articles discussing the increasing use of mobile phone technology as an advertising medium.  This raised the question:  will mobile ad campaigns kill the web? More Australians carry a 3G mobile device (myself included) than own a fixed broadband connection at home.  And with roughly nine million Australians owning a 3G (mobile broadband) phone, they’re increasingly likely to want to use...

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