Purple Chameleon Communications Blog » news release https://www.purplechameleon.com.au creating successful marketing communication campaigns Wed, 07 Mar 2018 03:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 How can a media release help get publicity? https://www.purplechameleon.com.au/hows-can-a-media-release-help-get-publicity/ https://www.purplechameleon.com.au/hows-can-a-media-release-help-get-publicity/#comments Tue, 24 Sep 2013 01:10:57 +0000 http://www.purplechameleon.com.au/?p=692 Media release, news release, press release… They’re different words for the same thing and share the same objective: to generate media exposure. How does a media release do this? By providing journalists with something interesting and newsworthy about your company, product or service. Maybe you’re about to launch a new product that could change people’s lives forever… Perhaps you’ve won...

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]]> https://www.purplechameleon.com.au/hows-can-a-media-release-help-get-publicity/feed/ 0 Teaching the facebook generation https://www.purplechameleon.com.au/teaching-the-facebook-generation/ https://www.purplechameleon.com.au/teaching-the-facebook-generation/#comments Tue, 24 Nov 2009 02:35:25 +0000 http://www.purplechameleon.com.au/?p=231 Earlier this month, I read an interesting article from Business Week.  It was written by a college professor in the US and discussed the impact that changes in technology have had on marketing and PR students and how, in addition to knowing the 4 P’s of marketing (Product, Price, Place Promotion), they also need to demonstrate technical skills that a decade ago...

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