Purple Chameleon Communications Blog » PR

How to write a Public Relations Plan in 30 minutes

ruth — Thu, 16 Oct 2014 03:10:41 +0000

Write a public relations plan in 30 minutes? How is that possible, I hear you cry! Ok, 30 minutes may seem a little ambitious to the new kid off the block but writing a public relations plan in this time IS achievable. All it takes is practice and experience. The plan comprises of five steps which are listed below. These...

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How to generate free publicity for your business

ruth — Wed, 03 Sep 2014 01:15:16 +0000

Do you have a story to tell about your business but don’t know if it’s newsworthy enough to get media exposure? Generating free publicity for your business by getting a story published in a newspaper or magazine isn’t as difficult as you think, as long as you’re providing interesting pieces of information that their audience will find useful. Many small business...

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How can a media release help get publicity?

ruth — Tue, 24 Sep 2013 01:10:57 +0000

Media release, news release, press release… They’re different words for the same thing and share the same objective: to generate media exposure. How does a media release do this? By providing journalists with something interesting and newsworthy about your company, product or service. Maybe you’re about to launch a new product that could change people’s lives forever… Perhaps you’ve won...

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What distinguishes public relations from marketing?

ruth — Tue, 15 Dec 2009 00:45:44 +0000

Public relations differs from marketing in many ways, although their functions often overlap mainly because both deal with an organisation’s relationships and use similar communication tools to reach the public. Both have the ultimate purpose of assuring an organisation’s success and economic survival, but each approach this task from slightly different perspectives. Public relations is concerned with building relationships and...

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Discover the difference between public relations and advertising

ruth — Tue, 08 Dec 2009 02:15:06 +0000

I’m writing about this topic today because I believe there is some confusion in the world of small business about public relations and advertising. Many times I’ve read on forums how a small business believes that sending a press release to the media is a great way to promote their product or service to a target audience free of charge. ...

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Teaching the facebook generation

ruth — Tue, 24 Nov 2009 02:35:25 +0000

Earlier this month, I read an interesting article from Business Week. It was written by a college professor in the US and discussed the impact that changes in technology have had on marketing and PR students and how, in addition to knowing the 4 P’s of marketing (Product, Price, Place Promotion), they also need to demonstrate technical skills that a decade ago...

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My Health Nurse – Purple Chameleon’s latest client

ruth — Tue, 06 Oct 2009 02:59:37 +0000

I’m very excited to be doing some PR work for My Health Nurse – Victoria’s first private nurse led community health clinic. Jodi Campbell, Registered Nurse, Div 1 is the visionary behind My Health Nurse and Jodi will be opening the doors of her new clinic in Boronia, Victoria on Thursday 15 October. Jodi spent months creating a vision for patient...

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How to showcase your business

ruth — Thu, 24 Sep 2009 22:51:19 +0000

Last night I went to an interesting event organised by the great team at MCEI. The guest speaker was Joe Dorfman from Tradeshow Coach who talked about how businesses can get the best possible results from conferences and expos. If you put the right strategies in place, customers will come to you rather you having to chase them (wouldn’t that...

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Wrap up of the 2009 Yonex Australian Open Grand Prix finals

ruth — Sun, 26 Jul 2009 23:14:32 +0000

Yesterday I had a ringside seat at the finals of the 2009 Yonex Australian Open Grand Prix. It was a great afternoon’s entertainment with some fantastic badminton action and a win for the Aussies (always a bonus) in the Women’s Doubles. I had my writers hat on and was there to compile match reports for publication on the Badminton Australia website. This was...

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Purple Chameleon News is coming soon!

ruth — Fri, 03 Jul 2009 03:39:12 +0000

Hi You may have noticed on my homepage that a free newsletter Purple Chameleon News is coming soon. If you haven’t already signed up, why not do so today? The website has been up and running for 4 months now and I’ve seen a gradual increase in the number of unique visitors which is great. I’m doing more networking and spreading...

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