Purple Chameleon Communications Blog » Press releases https://www.purplechameleon.com.au creating successful marketing communication campaigns Wed, 07 Mar 2018 03:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 How to write a press release that journalists will use https://www.purplechameleon.com.au/how-to-write-a-press-release-that-journalists-will-use/ https://www.purplechameleon.com.au/how-to-write-a-press-release-that-journalists-will-use/#comments Wed, 11 Mar 2015 01:00:10 +0000 http://www.purplechameleon.com.au/?p=1340 It may sound obvious, but the most important rule when writing a press release is that it needs to contain NEWS! News is what we see on TV, read about in newspapers and hear on the radio – it isn’t what you or your boss think it should be. To get your story published in the media, you need to...

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