Purple Chameleon Communications Blog » Public Relations

How to write a press release that journalists will use

ruth — Wed, 11 Mar 2015 01:00:10 +0000

It may sound obvious, but the most important rule when writing a press release is that it needs to contain NEWS! News is what we see on TV, read about in newspapers and hear on the radio – it isn’t what you or your boss think it should be. To get your story published in the media, you need to...

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How to write a Public Relations Plan in 30 minutes

ruth — Thu, 16 Oct 2014 03:10:41 +0000

Write a public relations plan in 30 minutes? How is that possible, I hear you cry! Ok, 30 minutes may seem a little ambitious to the new kid off the block but writing a public relations plan in this time IS achievable. All it takes is practice and experience. The plan comprises of five steps which are listed below. These...

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How to generate free publicity for your business

ruth — Wed, 03 Sep 2014 01:15:16 +0000

Do you have a story to tell about your business but don’t know if it’s newsworthy enough to get media exposure? Generating free publicity for your business by getting a story published in a newspaper or magazine isn’t as difficult as you think, as long as you’re providing interesting pieces of information that their audience will find useful. Many small business...

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How can a media release help get publicity?

ruth — Tue, 24 Sep 2013 01:10:57 +0000

Media release, news release, press release… They’re different words for the same thing and share the same objective: to generate media exposure. How does a media release do this? By providing journalists with something interesting and newsworthy about your company, product or service. Maybe you’re about to launch a new product that could change people’s lives forever… Perhaps you’ve won...

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What distinguishes public relations from marketing?

ruth — Tue, 15 Dec 2009 00:45:44 +0000

Public relations differs from marketing in many ways, although their functions often overlap mainly because both deal with an organisation’s relationships and use similar communication tools to reach the public. Both have the ultimate purpose of assuring an organisation’s success and economic survival, but each approach this task from slightly different perspectives. Public relations is concerned with building relationships and...

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Discover the difference between public relations and advertising

ruth — Tue, 08 Dec 2009 02:15:06 +0000

I’m writing about this topic today because I believe there is some confusion in the world of small business about public relations and advertising. Many times I’ve read on forums how a small business believes that sending a press release to the media is a great way to promote their product or service to a target audience free of charge. ...

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My Health Nurse – Purple Chameleon’s latest client

ruth — Tue, 06 Oct 2009 02:59:37 +0000

I’m very excited to be doing some PR work for My Health Nurse – Victoria’s first private nurse led community health clinic. Jodi Campbell, Registered Nurse, Div 1 is the visionary behind My Health Nurse and Jodi will be opening the doors of her new clinic in Boronia, Victoria on Thursday 15 October. Jodi spent months creating a vision for patient...

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Wrap up of the 2009 Yonex Australian Open Grand Prix finals

ruth — Sun, 26 Jul 2009 23:14:32 +0000

Yesterday I had a ringside seat at the finals of the 2009 Yonex Australian Open Grand Prix. It was a great afternoon’s entertainment with some fantastic badminton action and a win for the Aussies (always a bonus) in the Women’s Doubles. I had my writers hat on and was there to compile match reports for publication on the Badminton Australia website. This was...

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Marketing Communications Budgets – making a little go a long way

ruth — Mon, 18 May 2009 02:46:38 +0000

As the end of the 2008-09 financial year approaches, marketing spend is being scrutinized and justifications made on what the marcoms budget should be for the next financial year. Badminton Australia (BA) is about to go through its budget process and is facing some tough decisions on how much it should spend on communications activity. As a not-for-profit organisation, BA is reliant on government funding – any significant...

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Public Relations: a personal reflection

ruth — Tue, 31 Mar 2009 23:38:38 +0000

I studied Public Relations as part of my Masters degree and absolutely loved it. It was the combination of strategic planning and tactical output that attracted me most to the profession; the ability to set goals and find creative ways to achieve them. One of the key things I learnt is the importance of research in Public Relations and the...

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