Purple Chameleon Communications Blog » SEO copywriting https://www.purplechameleon.com.au creating successful marketing communication campaigns Wed, 07 Mar 2018 03:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 Why you should use an SEO copywriter to write blog posts https://www.purplechameleon.com.au/why-you-should-use-an-seo-copywriter-to-write-blog-posts/ https://www.purplechameleon.com.au/why-you-should-use-an-seo-copywriter-to-write-blog-posts/#comments Wed, 17 Jun 2015 02:57:00 +0000 http://www.purplechameleon.com.au/?p=1429 If you have a website, chances are you wrote the copy yourself or you outsourced it to a copywriter. Whichever route you chose, part of the process should involve incorporating keywords within your content. These are the words that potential customers enter into a search engine like Google to find your products or services. Choosing the right keywords is an...

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]]> https://www.purplechameleon.com.au/why-you-should-use-an-seo-copywriter-to-write-blog-posts/feed/ 0 How to write great website content https://www.purplechameleon.com.au/how-to-write-great-website-content/ https://www.purplechameleon.com.au/how-to-write-great-website-content/#comments Wed, 01 Apr 2015 00:59:35 +0000 http://www.purplechameleon.com.au/?p=1358 Before building a brand new website, or updating an existing site, you need to do a bit of research on your business and answer some important questions about your online presence. The results will guide the structure of your site and ensure you create the right impression that will have visitors coming back for more. A fabulous website not only needs...

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]]> https://www.purplechameleon.com.au/how-to-write-great-website-content/feed/ 0 Seven steps to successful SEO copywriting https://www.purplechameleon.com.au/seven-steps-to-successful-seo-copywriting/ https://www.purplechameleon.com.au/seven-steps-to-successful-seo-copywriting/#comments Tue, 07 Oct 2014 04:00:22 +0000 http://www.purplechameleon.com.au/?p=469 A great website isn’t great until it’s been found by search engines. You can have the most bee-u-ti-ful looking website in the world with lots of lovely copy telling the world all about your fantastic products, how they will change your life, make you richer, smarter, fitter, sexier, blah, blah , blah but if your site isn’t found by search...

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]]> https://www.purplechameleon.com.au/seven-steps-to-successful-seo-copywriting/feed/ 0 We’ve finished your SEO copywriting project, what happens next? https://www.purplechameleon.com.au/weve-finished-your-seo-copywriting-project-what-happens-next/ https://www.purplechameleon.com.au/weve-finished-your-seo-copywriting-project-what-happens-next/#comments Mon, 14 Oct 2013 01:33:01 +0000 http://www.purplechameleon.com.au/?p=711 After we’ve completed an SEO copywriting project for a client, we don’t say “sayonara” and sail off into the sunset.  We lurk in the background and keep an eye on things, because our job isn’t really over. As soon as a client’s website has gone live looking smart and sounding great, the work doesn’t stop there. The search engine friendly...

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]]> https://www.purplechameleon.com.au/weve-finished-your-seo-copywriting-project-what-happens-next/feed/ 0 How to measure the effectiveness of copywriting https://www.purplechameleon.com.au/how-to-measure-the-effectiveness-of-copywriting/ https://www.purplechameleon.com.au/how-to-measure-the-effectiveness-of-copywriting/#comments Mon, 02 Sep 2013 03:36:13 +0000 http://www.purplechameleon.com.au/?p=662 Copywriting is a crucial component of your marketing material. Whilst a photographer will say that a picture speaks a thousand words, a marketing strategist will say that an image needs words to help promote and sell a product or service. If content is so important, how much time and money should you invest in it? Should you write it yourself...

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