Purple Chameleon Communications Blog » Uncategorized

Writing tip: What is a homonym, homophone and homograph?

ruth — Thu, 23 Jul 2015 05:27:58 +0000

English can be a very confusing language, even for the native speaker but it must be equally confusing for those learning English as a foreign language. Words spelt the same but with different meanings, words that sound the same but have different spellings and meanings…it’s easy to see why it can be so confusing! Understanding what is a homonym, homophone and...

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How to keep your creative juices flowing

ruth — Fri, 08 Aug 2014 05:08:42 +0000

This week I feel like I’ve been running on a half empty tank. Actually, I think I stalled completely and struggled to kickstart my internal creative juices that have been sapped dry over the last few weeks. Shouldn’t complain though. A period of regular busy-ness is great for the bank balance, but there’s only so long you can sustain it. Creative...

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How using action words add oomph to your writing

ruth — Mon, 14 Jan 2013 01:33:02 +0000

Ahhh, the Australian Open. It’s started and we love it. The rhythmic thwack and ping of tennis balls emanating from the TV as we busy ourselves in the office. The “ooh’s” and “aahs” of the crowd engrossed in all that tennis action. We’ll be enjoying the ride over the next two weeks as our tennis heros sweat, grunt and scream...

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How backlinks can boost your SEO

ruth — Thu, 31 May 2012 02:04:08 +0000

Let’s start with the basics – what is a backlink? A backlink is a link that is directed from one site back to your site. It’s also known as an inbound link. The number of backlinks to your website is an indicator to the search engine’s algorithm that your site is of importance, so in theory, the more you have,...

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Get reviews on Google Places and maximise your online exposure

ruth — Thu, 27 Jan 2011 09:08:39 +0000

A while ago, I wrote a blog post about Google Places and how using this tool is a great way for businesses to get their company listed at the top of Google for free. Another important feature of Google Places is reviews. Reviews are important because what a customer writes about a product or service it has received from a business could influence...

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How web videos improve your search ranking

ruth — Tue, 30 Nov 2010 02:30:08 +0000

I was recently approached by a video advertising company looking for SEO copywriters for their website products. The company produces high quality video advertising products that are personalised for their clients in any country, language or culture. What they do is not rocket science as online videos have been around for some time (YouTube is the most well known video...

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Top tips on creating great marketing communications material

ruth — Tue, 23 Nov 2010 03:18:06 +0000

Great design attracts attention, presents information in a manner suited to the content and the intended readers and helps to maintain readers’ interest. Equally important to how your marketing communications material looks is how well it reads and whether the content is engaging, gets the message across and stimulates action. When deciding how to layout a document, a typical approach for...

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Checked out your competition lately?

ruth — Fri, 05 Nov 2010 00:56:26 +0000

Thanks to the internet, researching your competition nowadays is a much quicker, simpler process than ever before. Whatever you see, your potential customer can see (assuming they have internet access, of course). Standing apart from the competition so you get noticed first has never been so important – you want visitors to click on your site, not theirs, right? I’m quite happy with my site’s navigation and...

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New from Google – Place Search

ruth — Wed, 03 Nov 2010 02:22:07 +0000

Last week, Google made some significant changes to its format for local search results, making it faster and even easier to find local information. Whereas previously up to 7 local business listings were displayed directly next to a Google Map of the related area, now more than 10 results are displayed pushing organic results further down the page. Businesses with a Google Places...

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Maximise your online exposure with Google Maps

ruth — Mon, 25 Oct 2010 00:30:53 +0000

Using Google Places is a great way for businesses to get their company listed at the top of Google and provide details on their products and services, for free. And because it’s free, you’d be crazy not to register – it just takes a bit of time to complete the relevant information which you can either do yourself, or ask someone like me...

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