Purple Chameleon Communications Blog » Website copywriting https://www.purplechameleon.com.au creating successful marketing communication campaigns Wed, 07 Mar 2018 03:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 Why you should use an SEO copywriter to write blog posts https://www.purplechameleon.com.au/why-you-should-use-an-seo-copywriter-to-write-blog-posts/ https://www.purplechameleon.com.au/why-you-should-use-an-seo-copywriter-to-write-blog-posts/#comments Wed, 17 Jun 2015 02:57:00 +0000 http://www.purplechameleon.com.au/?p=1429 If you have a website, chances are you wrote the copy yourself or you outsourced it to a copywriter. Whichever route you chose, part of the process should involve incorporating keywords within your content. These are the words that potential customers enter into a search engine like Google to find your products or services. Choosing the right keywords is an...

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]]> https://www.purplechameleon.com.au/why-you-should-use-an-seo-copywriter-to-write-blog-posts/feed/ 0 Copywriting tip: the importance of asking the right questions https://www.purplechameleon.com.au/copywriting-tip-the-importance-of-asking-the-right-questions/ https://www.purplechameleon.com.au/copywriting-tip-the-importance-of-asking-the-right-questions/#comments Wed, 13 May 2015 02:15:49 +0000 http://www.purplechameleon.com.au/?p=1371 A feature article I wrote for IHS Jane’s Airport Review was published online last week. Before embarking on this 3000-word project, I spent time researching the areas my piece needed to cover. Part of the research time involved forming the right questions which is a crucial part of any writing, including feature articles, and an important process to go through...

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]]> https://www.purplechameleon.com.au/copywriting-tip-the-importance-of-asking-the-right-questions/feed/ 0 Top content writing tips for responsive website design https://www.purplechameleon.com.au/top-content-writing-tips-responsive-website-design/ https://www.purplechameleon.com.au/top-content-writing-tips-responsive-website-design/#comments Mon, 09 Feb 2015 23:00:09 +0000 http://www.purplechameleon.com.au/?p=1298 If your website is more than a few years old the chances are that it is not a responsive website. In other words, the site looks and acts the same on a tablet or mobile phone as it does on a PC. The problem is that navigating and reading web content on a mobile device that is duplicated on a PC...

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