Purple Chameleon Communications Blog » SEO https://www.purplechameleon.com.au creating successful marketing communication campaigns Wed, 07 Mar 2018 03:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 We’ve finished your SEO copywriting project, what happens next? https://www.purplechameleon.com.au/weve-finished-your-seo-copywriting-project-what-happens-next/ https://www.purplechameleon.com.au/weve-finished-your-seo-copywriting-project-what-happens-next/#comments Mon, 14 Oct 2013 01:33:01 +0000 http://www.purplechameleon.com.au/?p=711 After we’ve completed an SEO copywriting project for a client, we don’t say “sayonara” and sail off into the sunset.  We lurk in the background and keep an eye on things, because our job isn’t really over. As soon as a client’s website has gone live looking smart and sounding great, the work doesn’t stop there. The search engine friendly...

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]]> https://www.purplechameleon.com.au/weve-finished-your-seo-copywriting-project-what-happens-next/feed/ 0 How backlinks are good for SEO and boost your Google ranking https://www.purplechameleon.com.au/how-backlinks-are-good-for-seo-and-boost-your-google-ranking/ https://www.purplechameleon.com.au/how-backlinks-are-good-for-seo-and-boost-your-google-ranking/#comments Tue, 10 Sep 2013 01:22:23 +0000 http://www.purplechameleon.com.au/?p=676 Backlinks are incoming links to a website or web page. The number of backlinks to your website is an indication of its popularity or importance which  Google uses to help determine the site’s  page ranking. Backlinks therefore, in addition to relevant, search engine friendly copywriting are good for your SEO and will boost your Google ranking. The focus should not...

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]]> https://www.purplechameleon.com.au/how-backlinks-are-good-for-seo-and-boost-your-google-ranking/feed/ 0 How to measure the effectiveness of copywriting https://www.purplechameleon.com.au/how-to-measure-the-effectiveness-of-copywriting/ https://www.purplechameleon.com.au/how-to-measure-the-effectiveness-of-copywriting/#comments Mon, 02 Sep 2013 03:36:13 +0000 http://www.purplechameleon.com.au/?p=662 Copywriting is a crucial component of your marketing material. Whilst a photographer will say that a picture speaks a thousand words, a marketing strategist will say that an image needs words to help promote and sell a product or service. If content is so important, how much time and money should you invest in it? Should you write it yourself...

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]]> https://www.purplechameleon.com.au/how-to-measure-the-effectiveness-of-copywriting/feed/ 0 SEO copywriting tip: what’s a title tag and why is it important? https://www.purplechameleon.com.au/seo-tip-whats-a-title-tag-and-why-is-it-important-2/ https://www.purplechameleon.com.au/seo-tip-whats-a-title-tag-and-why-is-it-important-2/#comments Tue, 04 Sep 2012 04:47:05 +0000 http://www.purplechameleon.com.au/?p=566 The title tag is part of the meta tags that appear at the top of your HTML inside the <head> area. The title tag for the Purple Chameleon Communications homepage within the HTML looks like this:- <title>Copywriting Services | Copywriter Melbourne | Marketing Communications</title> The above title tag will appear in the same format within the browser bar of your...

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]]> https://www.purplechameleon.com.au/seo-tip-whats-a-title-tag-and-why-is-it-important-2/feed/ 0 How backlinks can boost your SEO https://www.purplechameleon.com.au/how-backlinks-can-boost-your-seo/ https://www.purplechameleon.com.au/how-backlinks-can-boost-your-seo/#comments Thu, 31 May 2012 02:04:08 +0000 http://www.purplechameleon.com.au/?p=538 Let’s start with the basics – what is a backlink? A backlink is a link that is directed from one site back to your site. It’s also known as an inbound link.  The number of backlinks to your website is an indicator to the search engine’s algorithm that your site is of importance, so in theory, the more you have,...

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]]> https://www.purplechameleon.com.au/how-backlinks-can-boost-your-seo/feed/ 0 Boost your SEO – add a footer to your website https://www.purplechameleon.com.au/add-a-footer-to-your-website-and-boost-your-seo/ https://www.purplechameleon.com.au/add-a-footer-to-your-website-and-boost-your-seo/#comments Thu, 17 May 2012 05:05:47 +0000 http://www.purplechameleon.com.au/?p=518 Have you considered putting a footer at the bottom of your website? The footer is an important piece of real estate which many website owners don’t take advantage of. Instead they use it as space to dump all the boring stuff, you know, the disclaimer, copyright info, who designed the site, who wrote the copy, etc, etc. There are a number of reasons why...

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]]> https://www.purplechameleon.com.au/add-a-footer-to-your-website-and-boost-your-seo/feed/ 0 How to avoid a slap from Google with good SEO copywriting https://www.purplechameleon.com.au/how-to-avoid-a-slap-from-google-with-good-seo-copywriting/ https://www.purplechameleon.com.au/how-to-avoid-a-slap-from-google-with-good-seo-copywriting/#comments Tue, 08 May 2012 04:44:23 +0000 http://www.purplechameleon.com.au/?p=498 Google’s latest algorithm update, codenamed “The Penguin”, has resulted in a number of websites getting a slap from Google in an attempt to outlaw web spam (for those of you unfamiliar with the word “algorithm”, it’s a kind of formula Google uses to obtain the best results for a search. Google changes their algorithms at whim just to keep everyone on their...

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]]> https://www.purplechameleon.com.au/how-to-avoid-a-slap-from-google-with-good-seo-copywriting/feed/ 0 How web videos improve your search ranking https://www.purplechameleon.com.au/how-web-videos-improve-your-search-rankings/ https://www.purplechameleon.com.au/how-web-videos-improve-your-search-rankings/#comments Tue, 30 Nov 2010 02:30:08 +0000 http://www.purplechameleon.com.au/?p=389 I was recently approached by a video advertising company looking for SEO copywriters for their website products.  The company produces high quality video advertising products that are personalised for their clients in any country, language or culture.  What they do is not rocket science as online videos have been around for some time (YouTube is the most well known video...

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]]> https://www.purplechameleon.com.au/how-web-videos-improve-your-search-rankings/feed/ 0 Great looking website but no SEO https://www.purplechameleon.com.au/great-looking-website-but-no-seo/ https://www.purplechameleon.com.au/great-looking-website-but-no-seo/#comments Thu, 12 Aug 2010 02:19:47 +0000 http://www.purplechameleon.com.au/?p=344 I recently started working in partnership with a new graphic designer who is so busy with website design work that she’s asked me to do the SEO for her client’s sites.  I’ve achieved great results with SEO and have developed a solid understanding of how a website can achieve a high Google page ranking without it costing a fortune. There are alot of SEO experts out there and I don’t...

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