Purple Chameleon Communications Blog » Writing Tips

Brochure copywriting: online versus print

ruth — Tue, 06 Oct 2015 04:18:19 +0000

Have you been asked to write copy for a brochure but don’t know where to start? Do you know how to move an “interested” prospect into a “ready-to-purchase” customer? What information should you put on your brochure and how long should it be? And should you even bother to produce one when you have a website? Writing, designing and printing...

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9 tips to writing catchy headlines

ruth — Tue, 22 Sep 2015 06:05:16 +0000

Learning how to write a catchy headline is an important part of any writing process. A well written, catchy headline acts as an attention grabbing “hook” that engages with your reader and encourages them to read on… And writing catchy headlines isn’t just appropriate for brochures designed to sell a product or service – it is relevant for all your...

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When to use an exclamation mark

ruth — Thu, 13 Aug 2015 01:59:19 +0000

The exclamation mark or point is used instead of a full stop at the end of a sentence to provide emphasis. It is used more commonly in informal English than in standard or formal writing, hence why you see it more in creative writing and informal communications such as email. You’ll see plenty of exclamation marks on social media which can be a...

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Writing tip: What is a homonym, homophone and homograph?

ruth — Thu, 23 Jul 2015 05:27:58 +0000

English can be a very confusing language, even for the native speaker but it must be equally confusing for those learning English as a foreign language. Words spelt the same but with different meanings, words that sound the same but have different spellings and meanings…it’s easy to see why it can be so confusing! Understanding what is a homonym, homophone and...

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Copywriting tip: the importance of asking the right questions

ruth — Wed, 13 May 2015 02:15:49 +0000

A feature article I wrote for IHS Jane’s Airport Review was published online last week. Before embarking on this 3000-word project, I spent time researching the areas my piece needed to cover. Part of the research time involved forming the right questions which is a crucial part of any writing, including feature articles, and an important process to go through...

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When to use a semicolon or colon in your writing

ruth — Thu, 26 Mar 2015 01:25:23 +0000

Semicolons and colons together with the comma, are three punctuation marks used within sentences to bring varying levels of emphasis or to signify degrees of correctness. This post clarifies when to use a semicolon or colon in your writing and demonstrates how they can add variety to your content and make it more engaging. Semicolons The break provided by a...

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Tips on how to use apostrophes correctly in your writing

ruth — Thu, 26 Feb 2015 04:01:45 +0000

Today I’m wearing an Adidas t-shirt with the words “”How’s Second Taste” on the front. Adidas’s intention for the wearer of said beautiful pink t-shirt and passers-by admiring it is to read “How’s” as “How Does”. Only problem is that “How’s” is not an accepted abbreviation for “How Does” but is correct for “How is”. However, “How Is Second Taste”...

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When to use capital letters in writing

ruth — Tue, 17 Feb 2015 02:15:55 +0000

Has technology completely wiped out the rules when we communicate in writing? Why don’t we apply correct spelling, grammar and punctuation in social media, text messaging and chat rooms? We’re living in such a fast pace world that crossing our “t”s and dotting our “i”s is less important than getting the message out. As long as our audience gets the...

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Top 6 tips on how to write a blog

ruth — Fri, 05 Dec 2014 05:52:11 +0000

I recently started some pro bono communications work for a small Melbourne based NFP called Australia for Dolphins. I wrote my first blog post for them which was published today and you can read it by clicking here. Writing blog posts for a third party follows the same principals as writing a blog for your own business; it just takes...

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Writing tip: when to use commas

ruth — Thu, 23 Oct 2014 02:10:42 +0000

Knowing when to use commas in your writing is important for your writing to make sense and be grammatically correct. Despite its small stature, the comma is a key punctuation mark, with its primary role to enhance clarity and eliminate ambiguity. Although some general principles apply, there are a number of situations where knowing when to use commas becomes a...

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