How does PR contribute to meeting marketing goals?
To continue with my last blog on the difference between PR and Marketing, I thought it might be useful to list the many ways that public relations activities contribute to meeting marketing objectives:-
- Developing new prospects for new markets, such as people who make an enquiry after seeing or hearing a product release in the news media
- Providing 3rd party endorsements, via newspapers, magazines, radio and TV, through news releases about a company’s products or services, community involvement, inventions and new plans
- Generating sales leads, usually through articles in the trade press about new products and services
- Maximising the advertising and promotions budget through timely and supportive releases about the organisation and its products
- Providing inexpensive sales literature because articles about the company and its products and services can be reprinted as information pieces for prospective customers
- Establishing the organisation as an authoritative source of information on a given product
- Helping to sell minor products that don’t have large advertising budgets
The above demonstrate the important role public relations plays in its market-support function and how PR can help to raise awareness, inform and educate, gain understanding, build trust and give people reasons to buy.
If you need help producing a PR plan and implementing any of the activities listed above, please send me an email ruth@purplechameleon.com.au.