Why you should use an SEO copywriter to write blog posts

Copywriting for websites SEO copywriting Website copywriting writing for websites

If you have a website, chances are you wrote the copy yourself or you outsourced it to a copywriter. Whichever route you chose, part of the process should involve incorporating keywords within your content. These are the words that potential customers enter into a search engine like Google to find your products or services. Choosing the right keywords is an…

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How to write great website content

SEO copywriting writing for websites

Before building a brand new website, or updating an existing site, you need to do a bit of research on your business and answer some important questions about your online presence. The results will guide the structure of your site and ensure you create the right impression that will have visitors coming back for more. A fabulous website not only needs…

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We’ve finished your SEO copywriting project, what happens next?

Copywriting SEO SEO copywriting writing for websites

After we’ve completed an SEO copywriting project for a client, we don’t say “sayonara” and sail off into the sunset.  We lurk in the background and keep an eye on things, because our job isn’t really over. As soon as a client’s website has gone live looking smart and sounding great, the work doesn’t stop there. The search engine friendly…

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How backlinks are good for SEO and boost your Google ranking

SEO writing for websites

Backlinks are incoming links to a website or web page. The number of backlinks to your website is an indication of its popularity or importance which  Google uses to help determine the site’s  page ranking. Backlinks therefore, in addition to relevant, search engine friendly copywriting are good for your SEO and will boost your Google ranking. The focus should not…

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How to measure the effectiveness of copywriting

Copywriting SEO SEO copywriting

Copywriting is a crucial component of your marketing material. Whilst a photographer will say that a picture speaks a thousand words, a marketing strategist will say that an image needs words to help promote and sell a product or service. If content is so important, how much time and money should you invest in it? Should you write it yourself…

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SEO copywriting tip: what’s a title tag and why is it important?

Copywriting SEO writing for websites

The title tag is part of the meta tags that appear at the top of your HTML inside the <head> area. The title tag for the Purple Chameleon Communications homepage within the HTML looks like this:- <title>Copywriting Services | Copywriter Melbourne | Marketing Communications</title> The above title tag will appear in the same format within the browser bar of your…

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Boost your SEO – add a footer to your website

Copywriting SEO writing for websites

Have you considered putting a footer at the bottom of your website? The footer is an important piece of real estate which many website owners don’t take advantage of. Instead they use it as space to dump all the boring stuff, you know, the disclaimer, copyright info, who designed the site, who wrote the copy, etc, etc. There are a number of reasons why…

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