Purple Chameleon Communications Blog » Marketing

Five steps to defining your target market

ruth — Thu, 13 Nov 2014 05:04:54 +0000

Anyone in business knows that it’s just not practical nor realistic to be all things to all people. In order to succeed, your product or service has to be aimed at the right audience to maximise a return on your marketing dollar. That’s when it’s important to clearly define your target market. Whether you sell web design services or manufacture...

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Why writing a marketing communications plan is good for business

ruth — Mon, 18 Aug 2014 06:47:30 +0000

A marketing communications plan isn’t something that ALL businesses will have. In fact, I’d say that it’s mainly SMEs (small and medium sized businesses) that don’t have one. But why is that? It could be for a number of reasons. Either:- they don’t have the time they don’t have the knowledge, or they don’t have the resources (people or budget), or...

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Why a copywriter enjoys getting out of the office

ruth — Tue, 22 Oct 2013 03:11:56 +0000

I had a very liberating experience recently. I got to spend 4 hours driving around Melbourne with a photographer shooting buildings for a client. Actually, taking pictures not shooting them… Whilst this may sound dreary to those who live life in the fast lane, to a copywriter and marketing communications person such as moi-meme (who doesn’t get out of the...

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Great branding = great visuals + great content

ruth — Fri, 12 Nov 2010 02:40:32 +0000

I wrote a blog post a while ago about branding and how important it is in all aspects of your business, including marketing communications, so that you create the right impression. Your brand is with you all the time: its in your logo, website, brochure, signage – everything to do with your business that is visual reinforces your brand and what it says about...

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How good is your customer service?

ruth — Mon, 18 Oct 2010 03:06:12 +0000

In addition to being good at copywriting and producing marketing communications that meet my clients needs, I’d like to think that my customer service skills are up there too. It’s the attention to detail and going that extra mile to give them more than they expect that in my opinion is exceptional customer service. If I see an opportunity for my clients...

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Are your social media marketing campaigns bringing in sales?

ruth — Tue, 22 Jun 2010 02:15:17 +0000

This is the question posed at the beginning of an interesting article posted on the Social Media Examiner website, a new information source I recently discovered. According to a recent Social Media survey conducted by R2Integrated, if you answered “yes” to the above question, you’re part of a very small group. Although many marketers recognise the value and potential of social media marketing,...

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How good are your writing and numeracy skills?

ruth — Thu, 27 May 2010 05:16:51 +0000

A recent report published by the Australian Industry Group (AI Group) revealed that more than 75% of employers say their business suffers because of workers’ poor writing and numeracy skills. I came across this interesting yet alarming statistic on a news item on the optus zoo website. You can read the article here. According to the report, the group found that...

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The importance of branding in your marketing communications

ruth — Thu, 22 Apr 2010 05:02:25 +0000

This week, Bree Cleal of Imageffect shares with us some useful branding tips and demonstrates how important branding is in all aspects of your business, including marketing communications. Some of you may not be sure what the word “branding” really means. It involves every component of your business and is tied in with a customers ‘perception’ of your business. It deals with...

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What distinguishes public relations from marketing?

ruth — Tue, 15 Dec 2009 00:45:44 +0000

Public relations differs from marketing in many ways, although their functions often overlap mainly because both deal with an organisation’s relationships and use similar communication tools to reach the public. Both have the ultimate purpose of assuring an organisation’s success and economic survival, but each approach this task from slightly different perspectives. Public relations is concerned with building relationships and...

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Teaching the facebook generation

ruth — Tue, 24 Nov 2009 02:35:25 +0000

Earlier this month, I read an interesting article from Business Week. It was written by a college professor in the US and discussed the impact that changes in technology have had on marketing and PR students and how, in addition to knowing the 4 P’s of marketing (Product, Price, Place Promotion), they also need to demonstrate technical skills that a decade ago...

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