Purple Chameleon Communications Blog » writing tips

7 steps to great marketing copywriting

ruth — Tue, 03 Feb 2015 10:00:16 +0000

The following 7 steps to great marketing copywriting is a handy checklist to help you produce great copy for all your marketing and business material. Just put your creative writing hat on and let the words flow… Before you start writing anything, set yourself an objective which clearly states what you want your marketing copy to achieve. It could be...

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We’ve finished your SEO copywriting project, what happens next?

ruth — Mon, 14 Oct 2013 01:33:01 +0000

After we’ve completed an SEO copywriting project for a client, we don’t say “sayonara” and sail off into the sunset. We lurk in the background and keep an eye on things, because our job isn’t really over. As soon as a client’s website has gone live looking smart and sounding great, the work doesn’t stop there. The search engine friendly...

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Simple steps to successful email marketing campaigns

ruth — Mon, 30 Jul 2012 01:42:42 +0000

Last week I had an interesting meeting with a potential client who does lots of email marketing, and they do it very well. As we recently sent out an email newsletter for another of our clients and have had a few enquiries from prospective customers for the same, I decided to write a short blog post on the subject. If...

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Are your words working for your business?

ruth — Tue, 17 Apr 2012 04:52:22 +0000

By following some simple steps when crafting your copy, you’ll be on your way to getting the success you want in your marketing communications. Have a look at your last piece of writing and check if it follows these simple writing guidelines. It doesn’t matter if you’re writing for your website, a brochure or an email campaign, the same broad...

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Tips on writing for web sites

ruth — Wed, 13 May 2009 00:17:40 +0000

It may sound obvious, but before putting together a web site, it’s important to answer some basic questions which will help organise your web site. What is the site’s main purpose? To sell products? Provide information to members? Encourage volunteers? Recruit people? Is there a secondary purpose, for instance a corporate site like a bank may sell products but also provide information...

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Feature Articles

ruth — Sat, 21 Mar 2009 10:53:52 +0000

I’ve just had an article I wrote published online. It was only a short one but the entire content was used and it was a great feeling to see my name in print again. Some feature articles I’ve written took a while to research, write up, check and re-check before being submitted to the publisher and at times they were a non cost effective exercise. This...

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