12 timeless writing tips from literary great Mark Twain
I received an email last week from Online Universities promoting a blog post on their site which I found interesting and thought I would share with visitors to my site.
The blog post lists 12 writing tips the literary great Mark Twain offered to writers in his lifetime that still hold true today. Click here to [...]
What does an editor do?
Editors work on other people’s writing to prepare it for publication.
Whether it’s a book, feature article, website content, annual report or training manual an editor makes it clear, appropriate for the reader, logical and well organised.
An editor can help get the words right, target your publication to it’s intended audience, effectively structure your information, check facts [...]
Writing tips - when to use capital letters
This blog post has been inspired by my daughter who last weekend was writing thank you letters to family in the UK and who kept using lower case “i” when referring to herself and mixing up her “mr” and “Mrs” and “melbourne” and “Australia”.
I know the teacher will be back on the case now that term [...]
More top tips on writing brochure copy
Following my blog last week about tips on writing copy for a product brochure, this week I am going to focus on sections that can be included when writing copy to promote a service. The outline is similar to the product brochure with a few differences.
Start with an introduction which summarises the services you offer, the types of [...]
Appreciating the importance of networking
Recently I attended a SMART 90 day networking event run by Networking World.
Whilst I fully appreciate the importance of networking to make contacts and grow my business, I learnt a few wise tips that are essential for successful networking. And the one tip that resonates most with me is to approach a networking event with the goal of not finding [...]
Did you take part in Earth Hour last night?
My house was just one of thousands in Victoria and millions worldwide who switched off their lights during Earth Hour on Saturday 28 March in a bid to highlight environment concerns and to collectively make a stand to reduce greenhouse gas emissions.
Some 4000 cities in more than 120 countries voluntarily switched off their lights including [...]
Outsource your Website or DIY?
I read an interesting article in the March issue of the Nett magazine yesterday. How to: Decide how much of your website to DIY by Kate Hennessy discusses the pros and cons of producing your own website versus using the services of a a professional. With cost being a major factor, what should people expect to pay to use a professional? [...]
Training has started for the 2010 Mother’s Day Classic!
Last year I took part in the Mother’s Day Classic and walked 4km with a friend. This year we’ve upped the stakes and decided to run the 4k’s. I love walking but when it comes to increasing the pace, I get a bit nervous about being fit enough to get from A to B in one [...]
It’s my birthday tomorrow - here’s a free report to celebrate!
I’m taking the day off tomorrow because it’s my birthday. Not going to reveal the milestone I’ve achieved suffice to say it’s time to start counting backwards!
So to celebrate, I’ve just uploaded a link to a free report called “How to Write a Feature Article and get Published” for all new newsletter subscribers. You just [...]
Been MIA for a while - now I’m back!
I have finally climbed out of a sea of paperwork and finished editing a 100 page catalogue. It was a fun job, a bit different to the regular work I do and was a good challenge that really got the creative juices flowing.
The catalogue is produced by an overseas publisher and promotes their range of childrens books. The text I edited [...]
Some useful tips on e-media releases
Distributing media releases via the Internet offers certain advantages over the traditional method of sending them by post or fax. It is cheaper, more convenient and provides a degree of interactivity that is not possible with traditional releases.
Although the subject matter of media releases should stay the same whether they are distributed in print or [...]
E-newsletters - more things you should know
I’ll shortly be putting together content for the first Purple Chameleon Newsletter for 2010. As I mentioned in my previous blog on e-newsletters, I’ll be asking my contact database and newsletter subscribers for input on content they would like included in future issues. This will ensure I provide my audience with information they will find useful [...]
Christmas is over - now it’s time for New Year’s resolutions
As we count down the last few days of 2009, many people review their achievements for the last year and start making New Year resolutions and setting goals for the year ahead. I have a few personal goals that no doubt will be shared by many - lose weight, get fit, save money, which I’m sure are the same [...]
How does PR contribute to meeting marketing goals?
To continue with my last blog on the difference between PR and Marketing, I thought it might be useful to list the many ways that public relations activities contribute to meeting marketing objectives:-
Developing new prospects for new markets, such as people who make an enquiry after seeing or hearing a product release in the news media
Providing [...]
Teaching the facebook generation
Earlier this month, I read an interesting article from Business Week. It was written by a college professor in the US and discussed the impact that changes in technology have had on marketing and PR students and how, in addition to knowing the 4 P’s of marketing (Product, Price, Place Promotion), they also need to demonstrate technical [...]
PRO. PT website has gone live!
I am delighted to announce that the PRO. PT website I have been working on over the last couple of months has gone live, and it looks great.
This has been an exciting project for me as I have been going to PRO. PT Fitness Professionals for the last two years and I am a great fan of [...]
Time to take a break
Melbourne Cup Day is around the corner and we’re taking advantage of the long weekend and heading to Deans Marsh near Lorne for a few days camping with friends. It’s an area of Victoria I’m not familiar with so should be fun exploring what’s on offer. The weather is forecast to be warm with showers [...]
Rising up to the challenge
A weight loss competition is being run by our local gym and last night my husband and I went along for our weigh-in. We’ve been training at PRO. PT Fitness Professionals for over a year and our diligence at the gym doesn’t always follow through to our diet. We both got a bit of a shock [...]
A lesson learnt…
I learnt the importance of being organised the hard way when I couldn’t find Gold Class movie tickets and Flybuys vouchers on the weekend. Tucked away together inside a blue envelope, I searched for them all over the house in every conceivable place, starting with the obvious and ending up with the more obscure (and less [...]
Finding Inspiration…
It’s the first day of the school holidays. I’ve got a mountain of work to do, spring cleaning to start, hair and dental appointments to make, stuff to sell on ebay and an active seven year old to keep busy for two weeks… There’s alot going on, but the Cats won on the weekend, it’s a gorgeous day here in Melbourne [...]
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services for small to medium sized businesses.