What distinguishes public relations from marketing?

Public relations differs from marketing in many ways, although their functions often overlap mainly because both deal with an organisation’s relationships and use similar communication tools to reach the public.  Both have the ultimate purpose of assuring an organisation’s success and economic survival, but each approach this task from slightly different perspectives.
Public relations is concerned [...]

Discover the difference between public relations and advertising

I’m writing about this topic today because I believe there is some confusion in the world of small business about public relations and advertising.
Many times I’ve read on forums how a small business believes that sending a press release to the media is a great way to promote their product or service to a target [...]

Teaching the facebook generation

Earlier this month, I read an interesting article from Business Week.  It was written by a college professor in the US and discussed the impact that changes in technology have had on marketing and PR students and how, in addition to knowing the 4 P’s of marketing (Product, Price, Place Promotion), they also need to demonstrate technical [...]

My Health Nurse - Purple Chameleon’s latest client

I’m very excited to be doing some PR work for My Health Nurse - Victoria’s first private nurse led community health clinic.  Jodi Campbell, Registered Nurse, Div 1 is the visionary behind My Health Nurse and Jodi will be opening the doors of her new clinic in Boronia, Victoria on Thursday 15 October.
Jodi spent months creating [...]

How to showcase your business

Last night I went to an interesting event organised by the great team at MCEI.  The guest speaker was Joe Dorfman from Tradeshow Coach who talked about how businesses can get the best possible results from conferences and expos.  If you put the right strategies in place, customers will come to you rather you having [...]

Wrap up of the 2009 Yonex Australian Open Grand Prix finals

Yesterday I had a ringside seat at the finals of the 2009 Yonex Australian Open Grand Prix.  It was a great afternoon’s entertainment with some fantastic badminton action and a win for the Aussies (always a bonus) in the Women’s Doubles. 
I had my writers hat on and was there to compile match reports for publication on [...]

Purple Chameleon News is coming soon!

Hi
You may have noticed on my homepage that a free newsletter Purple Chameleon News is coming soon.  If you haven’t already signed up, why not do so today?
The website has been up and running for 4 months now and I’ve seen a gradual increase in the number of unique visitors which is great.  I’m doing more [...]

Marketing Communications Budgets - making a little go a long way

As the end of the 2008-09 financial year approaches, marketing spend is being scrutinized and justifications made on what the marcoms budget should be for the next financial year.
Badminton Australia (BA) is about to go through its budget process and is facing some tough decisions on how much it should spend on communications activity.  As a not-for-profit organisation, BA is reliant [...]

How to write a news release that journalists will use

It may sound obvious, but the most important thing about a news release is that it should contain ‘news’.   ‘News’ is what we see on the television and read about in newspapers - it isn’t what you or your boss think it should be.  It is - what it is.  To get your news release [...]

Tips on writing a successful newsletter

My PR training has taught me that before writing a newsletter, whether it is for employees or paid subscribers, it is important that it has a purpose and that you are clear on who you are writing for.  A successful newsletter must meet an unmet need in a distinctive way, be distributed so that it [...]

The ‘30-minute’ PR plan

There are different types of plans in public relations.  There’s the ‘public relations program’ which maps out communications activities of large multi-national corporations for several years; ‘campaign plans’ which outline communications activity for a single campaign, such as raising money to build a new school hall and the ‘event plan’ which outlines communications activity for [...]

Public Relations: a personal reflection

I studied Public Relations as part of my Masters degree and absolutely loved it.  It was the combination of strategic planning and tactical output that attracted me most to the profession; the ability to set goals and find creative ways to achieve them. 
One of the key things I learnt is the importance of research in [...]

 

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