Discover the difference between public relations and advertising
I’m writing about this topic today because I believe there is some confusion in the world of small business about public relations and advertising.
Many times I’ve read on forums how a small business believes that sending a press release to the media is a great way to promote their product or service to a target [...]
Teaching the facebook generation
Earlier this month, I read an interesting article from Business Week. It was written by a college professor in the US and discussed the impact that changes in technology have had on marketing and PR students and how, in addition to knowing the 4 P’s of marketing (Product, Price, Place Promotion), they also need to demonstrate technical [...]
How to write a news release that journalists will use
It may sound obvious, but the most important thing about a news release is that it should contain ‘news’. ‘News’ is what we see on the television and read about in newspapers - it isn’t what you or your boss think it should be. It is - what it is. To get your news release [...]
The ‘30-minute’ PR plan
There are different types of plans in public relations. There’s the ‘public relations program’ which maps out communications activities of large multi-national corporations for several years; ‘campaign plans’ which outline communications activity for a single campaign, such as raising money to build a new school hall and the ‘event plan’ which outlines communications activity for [...]
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